Job Information
Amazon Performance Marketing Lead , Ring in Amsterdam, Netherlands
Description
Are you a results-driven senior marketer with a passion for managing paid digital channels campaigns? We're looking for a Performance Marketing Lead / Manager to join our team and take the reins of our paid media advertising.
The Ring Media & Investment team sits at the heart of the Ring International Marketing function. Within the team we are proud to hold a collective bunch of talented individuals managing the media & marketing strategy, reporting, modelling & analytics, tools & systems. Our primary performance goal is acquire new Ring customers to convert to our product range and ensure they are long term brand loyalists.
Key job responsibilities
Digital Channel Roadmaps:
Take a leadership role in developing and implementing comprehensive digital channel roadmaps aligned with overall marketing objectives.
Partner with cross-functional global teams across Amazon to align digital marketing strategies for compelling results at scale.
Drive the integration of paid social, paid search, and display advertising into a cohesive, cross-channel approach.
Oversee our current in-housing digital media efforts across Google Ads (paid search, Shopping, Display), with a view to analysing our digital media operations and to optimise where appropriate, to drive improved performance.
Collaborate with internal teams to establish and refine processes for efficient in-platform execution & reporting.
Provide guidance, mentorship, and fostering a collaborative and innovative work environment for a direct team member (in-platform specialist).
Ensure achievement of key performance indicators (KPIs) and strategic objectives are met.
Execution and Optimisation:
Directly able to support the team with in-platform questions for key channels, staying up-to-date with industry best practices and platform updates.
Implement optimisation strategies based on performance data, ensuring continuous improvement and efficiency.
Measurement & Media Technology:
Take ownership on performance marketing data infrastructure, cross-channel measurement, data aggregation & visualisation process
Manage and evaluate media technology solutions, staying abreast of industry trends and emerging tools.
Attribution Models:
Demonstrate a strong understanding of attribution models and Marketing Mix Modeling (MMM) methodologies.
Apply this understanding to assess the effectiveness of marketing campaigns and guide strategic decision-making.
We are open to hiring candidates to work out of one of the following locations:
Amsterdam, NLD
Basic Qualifications
Experience in professional non-internship marketing
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience communicating results to senior leadership
Experience using Microsoft Excel to manipulate and analyze data
Preferred Qualifications
Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
Experience with Salesforce and Tableau
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