Shire Marketing Analytics Manager in Bannockburn, Illinois
Develops, measures and tracks critical strategies to drive profitable volume growth through analytical planning and data-driven decisions. Performs analysis to help formulate and define potential marketing initiatives by assisting in implementation, measuring results, and providing actionable recommendations based on outcomes. Uses customer behavior, industry, vendor and competitive data to identify key trends, volume drivers and uncover root causes of performance to optimize marketing investments. The position will report to the Head of BioLife Marketing.
Develop and manage marketing mix models to determine optimal allocations of marketing investments
Create test and learn experiments across marketing channels and measure impacts (A/B, direct mail, digital, email testing)
Develop strategies to measure consumer response across channels and brands to quantify the overall impact of multi-channel initiatives
Analysis of marketing campaigns (digital and traditional) through customer segmentation and profiling, design of experiment, and data mining.
Create consumer behavior models by identifying key attributes to predict donation patterns and marketing response rates.
Define and create lifetime value models for customers and segments
Monitor and analyze key metrics; use available data sources to deep dive and troubleshoot KPIs
Work closely with team members to provide accurate forecast projections/goals across marketing channels
Participating in development and enhancement of key programs to optimize customer awareness, market share, overall efficiencies and support specified work function initiatives.
Lead and execute reporting efforts designed to optimize marketing spend
Develops comprehensive understanding and knowledge base of those business processes related to the marketing database, audience selection, and creative testing and how they impact models.
Ensures standards and consistency of marketing model development processes
Perform deep dive analyses on key trends.
Run ad-hoc analyses to identify and recommend innovative options to drive business strategy.
Responsible for all weekly/monthly/quarterly/yearly customer reporting
Enhance existing reporting tools on an on-going basis to accommodate evolving business needs.
Equal Employment Opportunity
Shire is an Equal Opportunity Employer committed to a diverse workforce. Shire will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, national origin, ancestry, age, sexual orientation, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law.
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Shire is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please call 484-595-8400 and let us know the nature of your request and your contact information.
Shire is the leading global biotechnology company focused on serving people with rare diseases and other highly specialized conditions. We strive to develop best-in-class products, many of which are available in more than 100 countries, across core therapeutic areas including Hematology, Immunology, Neuroscience, Ophthalmics, Lysosomal Storage Disorders, Gastrointestinal/Internal Medicine/Endocrine and Hereditary Angioedema; and a growing franchise in Oncology.
Our employees come to work every day with a shared mission: to develop and deliver breakthrough therapies for the hundreds of millions of people in the world affected by rare diseases and other high-need conditions, and who lack effective therapies to live their lives to the fullest.