Shire Senior Product Manager - Haematology Brand in Paddington, United Kingdom

Job Summary

Primary Role

To develop, implement and be accountable for short, medium and long-term strategic marketing and operational plans for the Haematology products through insightful marketing practices. To optimise profit, revenue and market share opportunities in the short, medium and long term.

Essential Functions


Key Responsibilities

• Recommend 1-5 year strategic options for the portfolio of products through the planning process.

• Develop the short to medium term strategic marketing/operational plans outlining key activities and marketing programmes to address the SI’s and implement approved strategies within agreed budgets for multiple products

• Anticipate changes taking place in the market and ensure plans/strategies respond to changing customer needs accordingly

• Implement specific programmes and activities in accordance with the operational plan.

• Builds relationships with key opinion Leaders and continually assesses selection criteria and return on investment.

• Monitor the product’s perceived functional performance and adjust plans accordingly.

• Communicate effectively within the cross functional team to ensure the motivation and alignment of sales force and stakeholders in the achievement of brand and business unit objectives.

• Be the recognised 'product champion' and the central point of contact for all marketing related activities across the portfolio of products – including cross-functional collaboration with medical, marketing and patient access.

• Anticipate current & future trends in disease management and market environment which are likely to affect the performance and potential of the product including Competitor activity

• Work with European and Global Marketing teams to ensure appropriate communication, alignment and extensive utilisation of available resources and expertise

• Produce sales/production forecasts and monitor progress.

• Monitor and take corrective action for major deviations on plans, strategies, budget management and efficient use of resources.

• Leads segmentation of market and effectively implements strategic positioning proposals

• Develops strategies to maximise profit drivers by identifying pricing and product mix opportunities and implementing tactics to support.

• Manage implementation of all Marketing materials (Digital and hard formats) required by sales team. Manage in line with compliance requirements.

Education & Experience Requirements

• Bachelor’s degree required (Business or Life-science)

• Masters degree preferred (Business Marketing - Ideally a Post Graduate Marketing Qualification

• 2 to 5 years in Product Management (minimum of 2 separate and specialist therapy areas) and or Sales

• Digital Marketing experience in Pharma/Life Science and advantage

• Excellent communication/influencing skills.

Key Skills and Competencies

• Embracing Change

• Energy and Drive

• Accountability and Ownership

• Delivering Excellence

• Decision Making

• Business Acumen

Shire is the leading global biotechnology company focused on serving people with rare diseases and other highly specialized conditions. We strive to develop best-in-class products, many of which are available in more than 100 countries, across core therapeutic areas including Hematology, Immunology, Neuroscience, Ophthalmics, Lysosomal Storage Disorders, Gastrointestinal/Internal Medicine/Endocrine and Hereditary Angioedema; and a growing franchise in Oncology.

Our employees come to work every day with a shared mission: to develop and deliver breakthrough therapies for the hundreds of millions of people in the world affected by rare diseases and other high-need conditions, and who lack effective therapies to live their lives to the fullest.