Shire Disease Awareness Key Account Specialist - North, SW London, Surrey border region in Remote, United Kingdom

Primary Role

Provide a brief summary describing the major role, responsibilities and purpose of the job. Summarize key areas of accountability and budget responsibility, if applicable.

  • To Target the relevant customer groups and help them to identify suitable patients to test for LSD’s

  • Covering North London, SW London, Surrey and Herts borders

  • To create awareness of the Rare Diseases that Shire are involved in so that more patients are diagnosed and treated

  • To help customers understand and spot the symptoms of LSD rare diseases and know the referral pathways for diagnosis

  • Development and implementation of regional strategies and initiatives in support of Shire products and disease areas

  • To debate and challenge health care professionals, in support of changes in attitudes and behaviours within the NHS which support company strategies

  • To work within the local healthcare environment to implement local/national initiatives in support of shire products and disease areas

  • Achievement of required patient finding targets for the Territory

  • Achievement of required sales targets for the Territory

Essential Functions


Describe the essential job duties. After each, provide an estimate of the percent of time typically devoted to each responsibility (use increments of 5%, all time spent should total to 100% of time allocation). To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Please note the percentage of time spent on each job duty is an estimate for normal operating conditions.

  • To ensure achievement of personal objectives, including patient finding, sales and profit targets.

  • To be curious about our customers world, and debate and challenge customer’s attitudes and behaviours in support of disease awareness messages.

  • To be able to identify, develop and implement innovative solutions to solve local issues and barriers to patient identification and referrals.

  • Development and implementation of excellent local business plans, in line with national plans. To monitor and critically review implementation of plans against key performance indicators and to take corrective action as required

  • Accountable for utilising company resources appropriately in support of business plans.

  • Achieve an understanding of disease area, local healthcare environment and customer value and economic drivers in order to implement the challenger framework appropriately

  • To maintain accurate customer records and complete required administration in a timely manner in compliance with company SOPs

  • To adapt work schedules, targeting and resource deployment to meet the changing needs of the business

  • To facilitate customer education in relevant disease areas to increase awareness of best practice

  • To ensure compliance with company standards and the ABPI Code of Practice

Education & Experience Requirements

Include educational requirements or equivalency, required years and type(s) of experience, and necessary licenses or certificates. Specify which are required and which are preferred.


  • Demonstrable and successful sales performance record

  • Previous experience in identifying and prioritising business opportunities through:

  • Excellence in key account management

  • Best in class business case planning (development and implementation)

  • In-call challenging and influencing skills

  • Previous experience in the development and implementation of regional strategies, such as meetings program or KOL development, and initiatives in support of products and disease areas in a sales role

  • Previous experience of partnering with local (UK) healthcare environment in order to implement local/national initiatives in support of products and disease areas

  • Previous experience in raising patient awareness, and identification as well as customer education

  • Excellent, proven communication skills

  • Ability to demonstrate that you can work well within a cross-functional team

  • Self-motivated, tenacious and pro-active


  • Experience of working with rare diseases and in niche markets

Key Skills and Competencies

Describe critical skills needed to successfully perform job, which should be representative of the knowledge, skills and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Able to develop strong professional relationships at all levels of interaction with medical and related staff and able to develop the potential of new key opinion leaders

  • Ability to work flexibly in a small and focused team.

  • Strong computer skills especially word and excel

  • Good business acumen and business planning skills

  • Strong verbal and written communication skills

  • Strong negotiation and debating skills, not afraid to challenge the status quo

  • Good Budget management skills

  • Analytical thinking; demonstrates numerical and verbal critical reasoning

  • Self-motivated

Other Job Components

Complexity and Problem Solving

Describe the decisions made by the incumbents on a regular basis. Include decisions within the incumbent’s authority to make as well as those decisions that must be referred to a higher level.

  • Decides own work priorities and journey plans to achieve goals agreed with the Line Manager

  • Decides which health professionals to visit in accordance with business plan and agreed patient finding activity objectives.

  • Decides when to hold local educational meetings for relevant specialists and be responsible for all venue, speaker and material support required for the achievement of high quality meetings in support of business goals and in compliance with PMCPA Code of Practice

Internal and External Contacts

List contacts this job advises, consults and coordinates with on a regular basis. Describe to whom this job is accountable. Indicate each Contact Category (Internal, Vendor, Customer, or Other) and provide examples.

  • Key accountability will be to the Line Manager.

  • Other key internal stakeholders will be

  • Account Lead/Director

  • Marketing team

  • Medical Affairs team

  • Product Specialist team

  • Learning & Development

  • Professional Relations team

  • Key external customer contacts will be:

  • Health care professionals including physicians, nurses, and other specialists across different specialties who come into contact with patients with LSD’s

  • Pharmacists, especially with regard to formulary approvals and purchasing agreements

  • Laboratory and scientific staff that deal with testing for rare diseases

  • Any other relevant customer groups (including those with budget influence) in association with any of the above

Other Requirements

List any other job requirements, including domestic travel, international travel, driver’s license, physical abilities required, etc.

  • Willing and able to travel extensively throughout the UK with some overnight stays. Some international travel may be required.

  • Driver’s licence mandatory, preferably clean (maximum 3 points).

Shire is the leading global biotechnology company focused on serving people with rare diseases and other highly specialized conditions. We strive to develop best-in-class products, many of which are available in more than 100 countries, across core therapeutic areas including Hematology, Immunology, Neuroscience, Ophthalmics, Lysosomal Storage Disorders, Gastrointestinal/Internal Medicine/Endocrine and Hereditary Angioedema; and a growing franchise in Oncology.

Our employees come to work every day with a shared mission: to develop and deliver breakthrough therapies for the hundreds of millions of people in the world affected by rare diseases and other high-need conditions, and who lack effective therapies to live their lives to the fullest.