Shire Product Manager - Hemophilia - Portugal in Sintra (Baxalta), Portugal
Essential Duties and Responsibilities.
Design, develop and implement marketing activities and materials such as brochures, audio/visual materials.
Review business results and ensure the adherence of the marketing activities and plans.
Plan and execute marketing activities, pricing policies and sales promotions to achieve Baxalta / Shire's targets.
Liaise with the Country marketing and sales managers to ensure that they understand and comply with the marketing initiatives and policies.
Develop, schedule and execute marketing programs, including product promotions, sales channels and pricing.
Provide input and support to the design and development of European Training programs/Product Trainings.
Support Market Research Activities – with the direction of marketing leaders.
Collects and analyses available competitive information.
Review business results against marketing plan and advise on areas of improvement.
Interacts closely with Manufacturing & Supply Chain regarding the supply for the countries for specific products/portfolio
With the support of Communications and GAPP liaise with the media, advertising agencies and pubic relations firms.
With the support of Communication coordinate involvement in conferences, exhibitions and marketing seminars.
May also provide coaching and guidance to other marketing staff.
Shire is the leading global biotechnology company focused on serving people with rare diseases and other highly specialized conditions. We strive to develop best-in-class products, many of which are available in more than 100 countries, across core therapeutic areas including Hematology, Immunology, Neuroscience, Ophthalmics, Lysosomal Storage Disorders, Gastrointestinal/Internal Medicine/Endocrine and Hereditary Angioedema; and a growing franchise in Oncology.
Our employees come to work every day with a shared mission: to develop and deliver breakthrough therapies for the hundreds of millions of people in the world affected by rare diseases and other high-need conditions, and who lack effective therapies to live their lives to the fullest.