Shire Global Commercial Lead - Internal Medicine in Zug, Switzerland
Primary Role :
Global Commercial Lead will be responsible for the development and execution of the global product strategy and launch plans for neonatal products in the Internal Medicine franchise. This role is accountable for delivering the short-term and long-term financial and strategic product objectives for the product internationally, including accountability for achieving revenue, market share, and A&P expenditure targets. The role will have direct leadership responsibilities, including coaching and professional development, for the international marketing team, and will work collaboratively with a broad range of stakeholders across the organization (particularly Country Sales/Marketing Leadership, Market Access, Global Commercial Operations and Medical/Legal/Regulatory stakeholders) to define and deliver the key elements of the marketing strategy.
Global Commercial Lead will be a core member of the cross-functional Late Stage Product Team (LPT) which has overall responsibility and accountability for setting the strategic direction and managing the lifecycle of the product. In this capacity, the role will be responsible for providing input from the global commercial perspective into LPT decision making and is jointly accountable with other LPT members for defining and delivering LPT-level objectives, deliverables, and programs.
Develop and deliver short and long range integrated product strategies for the product in line with broader business objectives. Collaborate with regions / countries to align strategies (particularly prelaunch/launch plans); deliver financial objectives (revenue, market share, and A&P expense targets) for the product.
Develop and maintain positive and collaborative working relationships with a broad range of key internal stakeholders, including, among others, Region Leads, Country GMs and Sales/Marketing leadership, Market Access, Global Commercial Operations, Finance, Legal, Compliance, Regulatory Affairs, and Clinical Development & Medical Affairs in order to ensure delivery against commercial objectives and/or maximize the impact & effectiveness of resources supporting those objectives.
Manage performance, provide / guide development of skills and capabilities for direct reports, and directly / indirectly ensure the same for all members of the commercial team; resolve conflicts and facilitate changes required to the structure of the marketing team to ensure delivery against objectives and the agility needed to react quickly to marketing problems and opportunities.
Serve as a core member of the LPT, effectively representing the global commercial perspective in team decisions and collaborating across LPT functions in defining and delivering LPT-level objectives, deliverables and programs.
Ensure understanding and adherence by the commercial team to all relevant internal and external policies or guidelines that relate to the team’s activities and deliverables.
Education & Experience Requirements:
BS/BA required, MBA preferred
Ten years of pharmaceutical commercial experience, including seven years of marketing experience
Experience / knowledge in hospital based products required
International product launch experience preferred
Neonatology, neurology or pediatric respiratory experience a plus
Demonstrated success in leading teams in a matrix environment
Demonstrated skills in marketing, strategy formulation, and complex cross-functional problem solving
Highly developed understanding of international promotional regulatory environments
Key Skills & Competencies:
Highly developed collaborative leadership skills, including consensus building, information sharing, and communication of priorities and expectations across functions in a matrix environment
Ability to communicate a clear vision and inspire teams and team members to achieve objectives
Ability to identify complex issues and evaluate potential solutions with both quantitative and qualitative analysis
Ability to act decisively to make good decisions based on available information and input
Demonstrated ability to manage complex budgets and achieve financial targets
Superior communication, negotiation, presentation, and influencing skills
Excellent people management skills
Must be a fast learner, creative and flexible, results oriented and thorough
Ability to interface with key individual and organizational customers, industry contacts, and suppliers, using tact and diplomacy to accomplish corporate objectives
Must be able to clearly and concisely present issues and recommended solutions to Senior and Executive Management on a frequent basis
Other Job Components:
Complexity and Problem Solving
Drives timely decision making on marketing strategy through quality assessment of issues and options, including input from team members and key stakeholders and consideration of defined processes and standards; makes resulting product decisions and/or tradeoffs
Authorized to make strategic and operational decisions in area of responsibility, referring those that have broader commercial or business impact to senior business leaders
Consistently works with abstract ideas or situations across functional areas of the business. Through assessment of intangible variables, identifies and evaluates fundamental issues providing strategy and directions for major functional areas
Requires in-depth knowledge of the functional area, business strategies, and the company’s goals
Internal and External Contacts:
Product Strategy Lead, Global Development Lead, Franchise Leadership, Regional Leadership, Country Sales & Marketing Leaders, Patient Services, Market Access, Medical, Legal, Regulatory, Compliance, Sales Training, Market Research, Commercial Operations, Forecasting, Finance, Corporate Communications, Global Supply Chain
Agencies: Advertising/Agency of Record, Public Relations, eMarketing / Non-personal / Database Marketing
KOLs, Physicians/HCPs, Advocacy Groups, Caregivers, Reimbursement Authorities, Professional Associations
- Estimated 15-25% travel required
Shire is the leading global biotechnology company focused on serving people with rare diseases and other highly specialized conditions. We strive to develop best-in-class products, many of which are available in more than 100 countries, across core therapeutic areas including Hematology, Immunology, Neuroscience, Ophthalmics, Lysosomal Storage Disorders, Gastrointestinal/Internal Medicine/Endocrine and Hereditary Angioedema; and a growing franchise in Oncology.
Our employees come to work every day with a shared mission: to develop and deliver breakthrough therapies for the hundreds of millions of people in the world affected by rare diseases and other high-need conditions, and who lack effective therapies to live their lives to the fullest.