Job Information
Onit Customer Marketing Manager in Atlanta, Georgia
About Onit:
At Onit, we empower businesses to innovate and streamline their operations with our cutting-edge software solutions. Our focus on delivering exceptional value and driving successful outcomes for our clients sets us apart in the B2B landscape. We’re dedicated to building strong relationships with our customers, ensuring they get the most out of our products.
Job Overview:
We are seeking a strategic and results-oriented Customer Marketing Manager to join our vibrant marketing team. In this role, you will drive customer-centric marketing initiatives designed to enhance engagement, foster loyalty, and promote upselling opportunities across our diverse portfolio of solutions. You will collaborate closely with cross-functional teams to ensure our customers maximize the value of Onit’s offerings and become enthusiastic advocates for our brand.
Key Responsibilities:
Lifecycle Marketing: Create and implement comprehensive customer lifecycle marketing campaigns, including onboarding, retention, and re-engagement initiatives to drive customer success and reduce churn. Content Development: Write, edit, and publish compelling content that speaks to our customers’ needs, such as case studies, success stories, webinars, and newsletters that highlight the value of Onit’s solutions.
Customer Advocacy: Own our customer advocacy program, encouraging happy customers to share their stories and participate in reference and case study opportunities. Collaboration: Partner with sales, product management, and customer success teams to align marketing strategies with customer needs and business objectives.
Analytics and Reporting: Monitor and analyze the effectiveness of customer marketing initiatives, utilizing data-driven insights to optimize strategies and report on key performance indicators.
Events and Webinars: Plan and execute customer-focused events and webinars that foster community engagement and showcase our latest product innovations.
Qualifications:
• Bachelor's degree in marketing, business, or a related field; MBA a plus.
• 5+ years of experience in marketing, with a focus on customer marketing or engagement within a B2B environment, preferably in software or technology.
• Strong understanding of customer lifecycle management and best practices in customer retention.
• Proven ability to develop and execute successful marketing campaigns and create content tailored to customer needs.
• Excellent communication and interpersonal skills, with a demonstrated ability to collaborate across diverse teams.
• Proficient in HubSpot and Salesforce
• Analytical mindset with the ability to interpret data and make informed, data-driven decisions
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