Job Information
IHG Senior Manager, Social Marketing in Atlanta, Georgia
Role Purpose
Manage social media accounts supporting several of IHG's mainstream brands.
Key Accountabilities
Serve as the subject matter expert (SME) for all aspects of IHG’s mainstream social marketing, including social strategy, technology solutions, integrations and processes.
Deliver the strategic vision and implementation of a customer-centric social marketing program in support of business and stakeholder priorities, leveraging industry-leading recommendations and solutions.
Develop and execute a comprehensive, customer-centric social strategy – including platform usage, TOV/look and feel, and measurement approach.
Apply knowledge of marketing and communication principles, concepts and industry practices and standards in the analysis of information and overall social effectiveness.
Stay current on social marketing industry trends, concepts and standards to enable the business to evolve in today’s rapidly changing environment – including global legal policies.
Recommend and implement strategic initiatives that deliver relevant, personalized experiences and drive marketing effectiveness.
Audit evergreen and recurring social initiatives to recommend fresh, optimized approaches for future executions.
Influence and implement a data-driven test and learn approach for optimizing delivery and portfolio performance.
Monitor performance and interpret results to offer analytical insights and recommendations for driving effective engagement, conversion, and channel value.
Develop and socialize policies and procedures for optimizing email operational effectiveness.
Elevate and promote new ways of working that leverage marketing automation where possible for efficiency.
Manage software solutions, integration methodology and scope, implementation schedule – including problem resolution and general project management.
Develop and nurture strong relationships – cross-functional team members, stakeholders, senior leadership, and vendor partners.
Support a service-oriented team culture and mindset, balancing strategic thought-leadership with delivery and execution for our global brands while earning trust and credibility along the way.
Adhere to a global email governance process that optimizes marketing performance, informed by customer and stakeholder needs as well as commercial priorities.
Work with Campaign Management and Business Unit partners to coordinate IHG’s mainstream social marketing calendars.
Partner with IHG’s customer care teams to deliver best-in-class guest support on social channels.
Work with vendor partners to deliver excellent creative, ensuring alignment, consistency, quality, efficiency, and effectiveness.
Work effectively with cross-functional partners including Campaign Management, Omni-Channel Marketing, Paid Media
Key Skills & Experiences
Education
- Bachelor's or Master’s Degree in Marketing, Communications, Digital, Advertising, Business or an equivalent combination of education and work related experience
Experience
8+ years progressive work related experience and demonstrated proficiency in social marketing, digital marketing, content marketing, loyalty marketing, communications, preferably in an international business and/or within travel/hospitality industry
2-4 years managing teams and/or significant complex projects
Demonstrated technical proficiency related to the position
Demonstrated experience in social content development and community management
Budget management experience preferred
Technical Skills and Knowledge
Demonstrated knowledge of the social marketing landscape, principles, and industry best practices
Strong experience with social products, tools and systems
Experience interpreting marketing program results, identifying cause/effect trends in executions and adapting best practices into future campaigns
Ability to develop and present data-driven recommendations successfully, promote items persuasively, and shape the opinions of others
Experience engaging and influencing cross-functional working partnerships in a global organization
Experience of working within a complex business with a range of stakeholders with different needs
Ability to maintain a service-oriented team culture and mindset, that delivers consistent, high quality work for IHG’s complex stakeholder group
Creative problem solver that can frame issues effectively for leadership
Ability to prioritize work based on alignment to broader IHG commercial objectives
Strong project management skills to juggle multiple projects often having tight deadlines
Excellent organizational skills with extreme attention to detail, accuracy and accountability
Strong interpersonal and above-average communication skills
At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?
We need people like you to make a difference and create exceptional experiences every single day. Don’t just join a growing team of 370,000 colleagues across 100 countries. Let your passion shine. Innovate and collaborate around the world. Embrace your ambition.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.