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Introduction

As a Data Scientist at IBM, you will help transform our clients' data into tangible business value by analyzing information, communicating outcomes and collaborating on product development. Work with Best in Class open source and visual tools, along with the most flexible and scalable deployment options. Whether it's investigating patient trends or weather patterns, you will work to solve real world problems for the industries transforming how we live.

Your Role and Responsibilities

IBM is an innovative and forward-thinking tech company poised for significant growth. We are on the lookout for a strategic and visionary Associate Director of Marketing Applied Analytics to join our team. This is a unique opportunity to not only lead the establishment of a world-class marketing analytics team but also to shape a data-driven culture that will drive our marketing efforts and business performance to new heights. If you are interested in complex, cross functional efforts, translating disparate data into insights, and building compelling solutions then come join IBM's Marketing Analytics Organization.

As the Associate Director of Marketing Applied Analytics, you will be a key player in transforming how we leverage data to drive marketing strategy and enhance overall business performance. In this role you will help to continue to build out and scale our product led growth analytics team as the initiative continues to grow at IBM. You will interact with marketing, sales, and other partners in the global teams. Additionally, your role will include the development of our Bucharest Analytics team. Cultivating talent and building the next wave of analytics leaders.

Your responsibilities will include:

• Team Building and Leadership:

• Recruit, lead, and inspire a high-performing marketing analytics team.

• Foster a collaborative and innovative team culture that encourages continuous learning and growth.

• Cultural Architect:

• Instill a data-centric mindset within the marketing department and across the organization by promoting the value of analytics in decision-making.

• Promote a culture of experimentation, continuous learning, and strategic use of data.

• Business Alignment:

• Collaborate closely with marketing teams to understand business objectives and align analytics initiatives to support them.

• Translate marketing goals into actionable analytics projects that drive informed decision-making.

• Strategic Vision:

• Develop and execute a comprehensive marketing analytics strategy aligned with overall company goals.

• Lead the evolution of our marketing analytics capabilities to stay ahead in a dynamic market.

• Impactful Insights:

• Utilize advanced analytics techniques to extract meaningful insights that directly contribute to improved marketing performance.

• Establish and monitor key marketing metrics to assess the effectiveness of campaigns and initiatives.

Required Technical and Professional Expertise

• 10 years of experience in marketing analytics

• Proven experience (4+ years) in a leadership role in marketing analytics.

• Successful track record of building and managing high-performing analytics teams.

• Demonstrated ability to align marketing analytics initiatives with broader business objectives.

• Deep understanding of marketing technologies, data tools, and analytics methodologies.

• Excellent communication skills with the ability to convey complex insights to both marketing and non-marketing stakeholders.

• Experience collaborating with other to develop insights, competitive analyses, and scalable solutions.

Preferred Technical and Professional Expertise

• Solid understanding of statistics and other data science techniques a plus

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

This job requires you to be fully COVID-19 vaccinated prior to your start date and proof of vaccination status will be required before your start date. During the Onboarding process you will be asked to confirm your vaccination status, in case you are unable to get vaccinated for any reason, you can let us know at that stage. Please let us know if you are unable to be vaccinated due to medical or religious reasons. IBM will consider such requests on a case by case basis subject to submission of required proof by the candidate before a stipulated date.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementWhen applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience.

For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.