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Marketing Manager - Security

Security Marketing Manager role sits within Cisco’s Security Account Lifecycle Marketing Team. This role is responsible for owning the marketing strategy and plan for Cisco's Security Business Unit in India. This person will develop programs that bring Cisco’s innovative security portfolio to customers in the India region and deliver value for sellers in the form of pipeline for both new customer acquisition and retention initiatives with a heavy focus on account based approaches.

Cisco’s marketing vision is to be an innovative leader in real-time, personalized marketing and communications, and we believe our opportunity to achieve these lies in crafting unified, omnichannel digital and human experiences.

We've thought long and hard about how we deliver upon our vision and quite simply, it starts with placing our customers at the heart of everything we do. Crafting a customer experience that wows and delights our customers is our North Star, and we are looking for an outstanding marketing storyteller who will craft engaging marketing campaigns to communicate the business story to drive awareness and demand.

What You’ll Do

• Lead the formulation and execution of the security marketing plan for India to achieve regional KPIs.

• Maintain positive relationship and communication with APJC security sales to align dynamic business priorities.

• Work with central security marketing to adapt and deliver priority programs in India region.

• Create compelling locally relevant content as needed using templates and guidelines to adhere to brand, journeys, targeted personas, and creative platform guidelines.

• Measure, analyse and share performance with internal stakeholders.

• Plan, manage, and execute against regional budget.

• Who You’ll Work With

• You will report to Sr Director, Lifecycle Marketing.

• You will work closely with the APJC and global security marketing teams, extended marketing teams, Security sales team in APJC and approved Cisco marketing agencies.

Who You’ll Work With

• You will report to Sr Director, Lifecycle Marketing.

• You will work closely with the APJC and global security marketing teams, extended marketing teams, Security sales team in APJC and approved Cisco marketing agencies.

Who You Are

• Our ideal candidate will have 8+ years of professional marketing experience in the technology industry (preferably in large MNC)

• 3+ years’ experience in a product marketing role

• Bachelor Degree's required and additional marketing management diploma preferred

• Proficient in Microsoft office suite, familiarity with project management tools, marketing operations and [1] Salesforce.com

• Broad technology awareness with a passion and specific knowledge for cybersecurity

• Strong internal communication skills, problem solver, ability to collaborate and work under pressure in a fast-paced matrixed organization

• An established track record of developing impactful marketing campaign from conception through to execution and achieve campaign KPI in terms of MQL and sales pipeline generation.

• Experienced in all stages of crafting a successful marketing campaign i.e. planning, strategy, execution, asset creation and distribution.

• Strategic and tactical expertise in digital marketing, event management and social media

• Experienced in editing marketing content whilst adhering to brand and tone of voice guidelines

• Comfortable collaborating with global / regional / local colleagues as part of a physical or virtual team

• Self-motivated, can empower and influence others and have the ability to operate with a high degree of autonomy.

• Proficient in English

Why Cisco?

#WeAreCisco. We are all unique, but collectively we bring our talents to work as a team, to develop innovative technology and power a more inclusive, digital future for everyone. How do we do it? Well, for starters - with people like you!

Nearly every internet connection around the world touches Cisco. We’re the Internet’s optimists. Our technology makes sure the data traveling at light speed across connections does so securely, yet it’s not what we make but what we make happen which marks us out. We’re helping those who work in the health service to connect with patients and each other; schools, colleges, and universities to teach in even the most challenging of times. We’re helping businesses of all shapes and sizes to connect with their employees and customers in new ways, providing people with access to the digital skills they need and connecting the most remote parts of the world - whether through 5G, or otherwise.

We tackle whatever challenges come our way. We have each other’s backs, we recognize our accomplishments, and we grow together. We celebrate and support one another - from big and small things in life to big career moments. And giving back is in our DNA (we get 10 days off each year to do just that).

We know that powering an inclusive future starts with us. Because without diversity and a dedication to equality, there is no moving forward. Our 30 Inclusive Communities, that bring people together around commonalities or passions, are leading the way. Together we’re committed to learning, listening, caring for our communities, whilst supporting the most vulnerable with a collective effort to make this world a better place either with technology, or through our actions.

So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us! #WeAreCisco

References

Visible links

1. https://Salesforce.com

Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.