Job Information
Diageo Assistant Brand Manager - Luxury Whisky in Bangkok, Thailand
Job Description :
About Us
Diageo Moet Hennessy Thailand (DMHT) is a leading international premium alcohol business in Thailand. Our strong brands include Johnnie Walker, Hennessy, Smirnoff, Moet & Chandon, Captain Morgan, Bailey’s Irish Cream and Tanqueray.
Since our establishment in 1983, Diageo Moet Hennessy (Thailand) Limited has come a long way. With our operational focus on delivering the highest level of customer satisfaction, we have become the prominent market leader in premium, deluxe and super deluxe drinks. Our extraordinary people, with their courage and determination, have made our journey a successful one.
Join us today and experience the celebration of life that we embody every day, everywhere.
About the Role
We are looking for an outstanding Assistant Brand Manager to accelerate the growth for our luxury portfolio! As our Assistant Brand Manager, you will be responsible for supporting the execution of our global brand’s strategy in Thailand and leading cross-functional teams to achieve performance success and brilliant execution.
Responsibility
Partner with our Brand Manager to accelerate the performance of our luxury portfolio in Thailand by executing exciting, dynamic growth drivers aligned with our annual strategies and priorities.
Deliver in-market ATL and BTL communication strategy to brand awareness and relevance in accordance to Diageo’s brand toolkits and vision.
Support the execution of large-scale, experimental programs to build brand equity nationwide.
Support our Brand Manager in activating exciting programs to provide excellent Sales support and unlock Sales momentum.
Work closely with external agencies to develop local activation plans, including media, PR, and on-ground activation.
Highlight data-driven insights from post-campaign reviews and research to unlock new opportunities and optimise future programme performance, ensuring continuous growth for the portfolio.
Roll out global growth drivers alongside our Brand Manager, where relevant, with an exceptional standard of execution.
Be a key part of the launch of new innovations within luxury portfolio future pipeline to increase performance and market share.
Financial Accountability
Contribute to the efficient utilization of brand promotion budgets by recommending effective spending allocations.
Support the achievement of brand sales targets by contributing to the development of marketing initiatives.
Monitor brand performance metrics and identify opportunities to improve ROI.
Market Complexity
Focus on the luxury portfolio within the Thai market, understanding the target audience and competitive landscape.
Collaborate with cross-functional teams to develop and implement brand strategies tailored to the luxury segment.
Analyze market trends and competitor strategies to identify opportunities and mitigate risks.
People Management
Work closely with internal stakeholders (Brand Manager, Marketing, Sales, Consumer Insights, regional team) to ensure alignment and effective execution of brand initiatives.
Collaborate with external agencies and partners to support brand activities.
Communicate effectively and influence stakeholders to achieve shared goals.
About You
Bachelor degree with at least 2 years of relevant marketing experience in Brand Management or Trade Marketing roles, preferably within the FMCG industry
Strong understanding of the luxury market and consumer behavior.
Excellent communication and presentation skills.
Performance driven outlook, with keen interest in tracking and translating data into actionable plans
Strong interest in learning more about luxury consumers
Highly organised, driven and resilient to overcome hurdles and deliver brilliant campaigns on time
Passionate and curious mindset, with exceptional team player capabilities
Strong communication skills with ability to read, write and speak in both Business Thai as well as Business English
Diversity Statement
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageoto realize its ambition, we depend on having diversetalent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Worker Type :
Regular
Primary Location:
Bangkok
Additional Locations :
Job Posting Start Date :
2024-09-30
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
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