You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.
What you'll be doing...
In this highly visible role, you will proactively identify opportunities to deliver mobile growth through gross adds. The primary focus will be on accelerating postpaid migrations from our Value base. Additionally, based on the needs of the business, this role will also flex into supporting select product launches and into the Mobile + Home space given the opportunity of Value propensed customers with our Home products. You will formulate strategies and carry them through execution and beyond to retrospective, post-promo analysis, and ensuring a positive customer experience. Design targeting, segmentation and promo strategies which will enable the business to deliver messages which are prioritized, personalized, and simultaneously beneficial to the customer and VZW. Execute these strategies by leading peers from other functional work groups, including (but not limited to): Business Intelligence, Marketing Communications, Martech, Performance Management, Finance, Legal, IT, Market Leadership, and Product Marketing. Evolve these strategies to keep up with ever changing business and customer needs as well as improving effectiveness and efficiency. Drive bottom up data driven recommendations as well as adapt to top down requirements from executive leadership.
Responsibilities include:
Analyzing market conditions and deciphering performance across KPIs, LNP, Segmentation, Propensity, etc.. to uncover new opportunities for growth and revenue.
Using broad industry perspective to interpret competitive information, draw intelligent conclusions, provide assessments at the strategic and tactical level, formulate promo recommendations on proactive and/or reactive actions and take actions to execute upon approved recommendations.
Be laser focused on driving new mobile line activations across voice, tablet and wearables.
Designing comprehensive targeting strategies to maximize and optimize revenue generating campaigns.
Developing end to end promotional campaigns including but not limited to ideation, financial business cases, execution strategy, customer journey mapping and post-promo analysis.
Building presentations to effectively communicate these strategies and the benefit to larger business objectives.
Utilizing experience and business knowledge to develop annual marketing promotional roadmaps as well as guide strategy & execution of key marketing programs.
Facilitating proposal alignment between Finance and Marketing through business case development.
Partnering with internal and external stakeholders to develop unique promo campaigns that will differentiate Verizon in the industry while driving growth.
What we're looking for...
You believe that solid data should be behind every important decision and are a numbers person with a strategic mindset, strong business and financial acumen. You are able to demonstrate creativity for promo development, and a strong knowledge of the wireless marketplace. You have a knack for understanding and visualizing just the right way to share data and practical insights so that people can understand.
You'll need to have:
Bachelor's degree or four or more years of work experience.
Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Experience in the wireless or telecommunications industry.
Experience in marketing and finance-related roles, such as market research, financial analysis, pricing, product marketing, or strategic planning desired.
Experience working collaboratively with and presenting ideas and content to a variety of stakeholders.
Experience with and high proficiency in Microsoft Excel and PowerPoint, as well as the Google affiliates.
Product management experience.
Even better if you have:
A Master's degree, preferably an MBA.
Experience working at or with OEMs
Proven strengths in strategic and critical thinking.
Strong research, analytical, and critical thinking skills with the ability to see things not readily apparent to others and to find unique solutions to complex challenges.
Demonstrated ability to think strategically and to "see the big picture".
Demonstrated ability to take initiative, work with minimal supervision, and independently manage concurrent projects to timely completion.
Excellent written and verbal communication skills with ability to clearly express complex ideas.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $130,000.00 and $241,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.