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Publicis Groupe Senior Business Systems Analyst in Bengaluru, India

Company Description

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon India is now Great Place to Work-Certified™. Epsilon has also been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit epsilon.com/apac or our LinkedIn page.

Overview

About BU Digital wizards and experience creators, our DX team crafts compelling customer journeys across the web. They bring Epsilon teams and technologies together to create immersive experiences that help brands stand out. By leveraging the power of our platforms, cutting-edge digital and marketing cloud tools, the team drives greater engagement for our global clients. Fueled by provocative and new thinking, this talented group of individuals reimagine digital experiences, one customer at a time Why we are looking for you The Campaign developers work to develop and build solutions to meet needs with the Adobe Campaign platform. In addition, developers perform business analysis, assist with campaign design and construction, and diagnose and solve technical issues. What you will enjoy in this role Review key aspects of the campaign design, build and deployment processes to ensure optimal quality, including: Campaign flow, channel selection, and touch-point timing. Email editorial and creative content, including copy and visual elements Subscriber data import and segmentation, including dynamic content and data –driven personalization What you will do Deployment configuration, including subject lines, audience selection, and send date and time Work on Adobe Campaign Classic, Adobe Campaign Standard Perform functional testing of the email (clicking links, confirming tracking data, etc.) to confirm accuracy Measurement of campaign performance

Qualifications

  • 4 years minimum of experience with Adobe Campaign Classic/Standard platform and 1+ more year in working on Campaign management technology implementations

  • Experience in marketing tool migration preferred

  • Must be self-motivated, responsive, professional and dedicated to customer success

  • Possess an innovative, problem-solving, and solutions-oriented mindset Exceptional organizational, presentation, and communication skills – both verbal and written

  • Demonstrated ability to learn quickly, be a team player, and manage change effectively

  • Experience presenting in front of groups Extensive knowledge of Microsoft Office

  • Bachelor’s degree or equivalent work experience

Additional Information

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:

· Act with integrity. We are transparent and have the courage to do the right thing.

· Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.

· Innovate with purpose. We shape the market with big ideas that drive big outcomes.

· Respect all voices. We embrace differences and foster a culture of connection and belonging.

· Empower with accountability. We trust each other to own and deliver on common goals.

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