Shire Jobs

Job Description :

Qualification: MBA in Sales and Marketing

Experience: 2-4 years experience in FMCG / Alco-Bev sales

Knowledge & skills:

1. Planning, execution and review.

2. Analytical & reasoning skills; data analytics

3. Communication & negotiation skills

4. Collaboration skills

5. ROI Orientation

6. Vendor Management

7. Training promoters in outlets

8.Creativity

Requirements of the role:

1. Extensive travelling across to the outlets

2. Visiting the different markets, visiting outlets during activations

3. Engaging consumers and customers at the outlets

4. Ability to multitask and deal with complex challenges

5. Constantly scouting for new opportunities

AREAS OF RESPONSIBILITY PERFORMANCE MEASURES (QUANTITATIVE / QUALITATIVE)

1 Outlet management

• Conduct market recee with Sales team to evaluate and finalize the outlets

• Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO

• Finalise beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar

• Work towards development and innovations in Signage Elements example racks / main shop signage/ gandolas etc

• Collate and update TSEs & TLs monthly Scores in online & offline Portal

• Prepare and supervise contracts for rental outlets and get their approval through the legal team

• Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team

• Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments

Qualitative

2 Brand communication and visibility

• Help SCMM develop brand communication options at various channels as per brand imperatives

• Co-ordinate with vendors to oversee execution of signage in the state.

• Execute agrees visibility strategy and track and monitor visibility execution

• Responsible for the choice of outlets for implementation along with the Sales team.

• Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations and leveraging USL portfolio for effective sell-in & sell-out.

Qualitative

3 Budget

• Coordinate with the manpower agency for various activities eg. claim settlement etc.

• Ensure accurate spend of budgets at the state level.

Qualitative

4 Analytics

• Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.

• Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan

Quantitative

5 Train promoters for optimum performance

• Responsible for training and development of the third party execution force through on the job training & scheduled training calendar in co-ordination with Regional/National Trade marketing

• Induct and train the promoters as per incentive schemes

• Ensure the sales team is aligned to the marketing activity and standards through regular communication and formal meetings.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type :

Regular

Primary Location:

Bhubaneswar

Additional Locations :

Job Posting Start Date :

2024-09-25

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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