Job Information
Publicis Groupe Senior Analyst, Business Analytics in Birmingham, Michigan
Company description
At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.
As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.
Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.
We are an agency with a COLLECTIVE ambition not just to adapt to the changes in our industry, but to lead it. We challenge the status quo, question what is routine, and redefine what’s possible.
Overview
At Publicis Collective, the Analytics team is at the core of our client solutions and media measurement. We leverage data-driven insights to fuel strategic growth, ensuring that data is used effectively to bring powerful ideas and narratives to life. We combine data, technology, creative, media, and strategy to deliver comprehensive media solutions across the media landscape.
As a Senior Analyst, you will have the opportunity to shape the strategic direction of a client’s business and marketing strategy through the delivery of actionable, data-driven insights. You will be a key player in executing analytics projects, providing subject matter expertise, and driving innovation within digital marketing and analytics, both within the agency and across the industry.
Responsibilities
Define, prioritize, and execute various analytics projects including forecasting, scenario planning, test design, campaign management, and advanced reporting.
Provide practical insights from data analysis to help clients make informed decisions that drive business performance.
Execute marketing analytics tasks such as predictive analytics, digital attribution modeling, and market forecasting.
Assess the short-term impact of marketing activities as well as their long-term effects on brand and competitive positioning.
Assist junior analysts with skill development, problem-solving, and technical guidance.
Communicate effectively with teams and managers on project progress, challenges, and upcoming tasks while adhering to timelines.
Qualifications
2+ years of experience in analytics, digital marketing, or business consulting, using data to drive marketing recommendations.
Strong understanding of digital marketing methods and systems, including Search, Display & Programmatic, Social Media, and Content.
Knowledge in multivariate testing and statistical analysis to support data-driven decisions.
Excellent written, oral communication, and presentation skills.
Proficiency in Excel, Word, and PowerPoint, with advanced Excel skills (e.g., VLOOKUPs, pivots, visualizations).
Detail-oriented, quick learner, and able to balance multiple tasks simultaneously.
Strong project management skills with excellent attention to detail.
Data fluency with the ability to effectively pull performance reports, troubleshoot issues, and connect data across platforms.
Ability to lead communication within internal teams, particularly regarding reporting and data troubleshooting, and actively participate in meetings.
Experience with enterprise analytics tools such as Tableau (preferred), Datorama, Power BI is a plus.
Familiarity with analytics platforms such as Adobe Analytics (preferred), Google Analytics, Power BI, Campaign Manager, Innovid, and Kantar.
Experience with Programmatic DSPs, SEM Platforms, and Social Platforms is a plus.
Degree in marketing, statistics, mathematics, economics, or a related quantitative discipline is preferred.
Knowledge in querying data within SQL environments (SQL Server, BigQuery) is a plus.
Experience with R, Python, or other statistical analysis and data mining packages is a plus.3–5 years of experience in Digital Media, including Consulting (Strategy/Operations), Advanced Analytics, Marketing Technology, or Digital Strategy/Buying.
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $72,390 - $95,200 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/15/2025.
All your information will be kept confidential according to EEO guidelines.