Shire Sr Marketing Analyst in Bogota (Baxalta), Colombia

Primary Role

Assist franchise manager in investigation and analysis of market, competitive and product data, allowing to identify trends and business opportunities, plan and analyze market segments. Support promotional team with execution of activities and guidance. Responsible for the execution of designated tactical marketing plans and provide support to business unit in following up on the strategy execution.


  • Collect and analyze complex data series including market potentials, sales and targets, analysis; supporting the business unit leaders’ decision making process. 20%

  • Support franchise manager with development, adprom approval, and implementation of promotional materials and cycle strategies. 15%

  • Acknowledge the receipt of purchase orders in COUPA system and assure the continuation and the conclusion of the payment process for the franchise 15%

  • Initiate CMLR approval process for the franchise activities (marketing), upload all the documentation required to get the approval to the grants in the system and close the process according to internal policies. 15%

  • Monitor key performance indicators for business: market share, growth, competitor performance, forecast accuracy, budget and OPEX Follow- up 10%

  • Support business units in development of specific projects. 5%

  • Support in delivery of the promotional materials required by the product manager, sales specialist and KAMS for the franchise. 5%

  • Gather and deliver all the documentation required by purchasing department to create a vendor for marketing purposes. 5%

  • Support promotion coordinator (First Line Managers) when needed. 5%

  • Prepare presentations according with needs. 5%

Education & Experience Requirements

  • Professional in industrial engineering, administrative areas or healthcare professional.

  • Marketing specialization is desired but not required.

  • 1-3 years of experience in marketing or commercial areas.

  • Experience in healthcare sector is desired but not required.

  • Fluent in English

Notice to Employment / Recruitment Agents:

Employment / Recruitment agents may only submit candidates for vacancies only if they have written authorization to do so from Shire’s Talent Acquisition department. Any agency candidate submission may only be submitted to positions opened to the agency through the specific Agency Portal. Shire will only pay a fee for candidates submitted or presented where there is a fully executed contract in place between the Employment / Recruitment agents and Shire and only if the candidate is submitted via the Agency Portal. Candidates submitted or presented by Employment / Recruitment Agents without a fully executed contract or submitted through this site shall not be deemed to form part of any Engagement for which the Agency may claim remuneration.

Shire is the leading global biotechnology company focused on serving people with rare diseases and other highly specialized conditions. We strive to develop best-in-class products, many of which are available in more than 100 countries, across core therapeutic areas including Hematology, Immunology, Neuroscience, Ophthalmics, Lysosomal Storage Disorders, Gastrointestinal/Internal Medicine/Endocrine and Hereditary Angioedema; and a growing franchise in Oncology.

Our employees come to work every day with a shared mission: to develop and deliver breakthrough therapies for the hundreds of millions of people in the world affected by rare diseases and other high-need conditions, and who lack effective therapies to live their lives to the fullest.