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Event Marketing & Community Outreach Specialist

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Event Marketing & Community Outreach Specialist

Salary

$67,242.35 - $97,501.40 Annually

Location

Brighton, CO

Job Type

Regular Full-time

Job Number

06536

Department

Parks and Open Space

Opening Date

05/24/2024

Closing Date

7/8/2024 11:59 PM Mountain

Our Mission

At Adams County, our team members engage in top-notch opportunities to grow and expand their impact. We cultivate an inclusive and innovative culture where diversity matters! Diversity, Equity & Inclusion (DEI) is a core cultural competency at Adams County, and we actively seek and welcome applicants that bring diverse experiences and value inclusion.

Cultural Competencies/EEO

Adams County is an equal opportunity employer. We strive to have a workforce that reflects the community we serve. No person is unlawfully excluded from employment opportunities based on race, color, national origin, ancestry, religion, creed, sex, sexual orientation, gender expression, gender identity, age, disability, genetic information, veteran status,marital status or any other legally protected characteristic.

Position classification

Hybrid -- Job duties and expectations allow for onsite and remote work scheduled every week. Employees in this classification are regularly scheduled onsite one (1) to four (4) days per week based on the County needs and as determined by Department Director. Hybrid classified roles can be onsite more than the set minimum based on employee preference.

• Description

• Benefits

• Questions

What Success Looks Like In This Job

The Adams County Parks, Open Space & Cultural Arts Department is looking for a dynamic individual to join our team and assist in bringing the County’s Vision -Adams County is the most innovative and inclusive county in America for all families and businesses; and the Department’s Vision - To significantly enhance quality of life, enrich communities & INSPIRE! - to life. If selected, you will manage all marketing efforts, social media presence, and collaborate with the leadership team to better support the activities of the Parks, Open Space & Cultural Arts Department.

This includes but is not limited to providing support to various planning efforts for the department, working to promote the Adams County Fair and other Community events, supporting each division of the department to include but not limited to Parks Business Services, Cultural Arts, Special Events, Parks, Open Space and Trails Maintenance which includes the Park Rangers, Planning Design and Construction, CSU Extension and 4H. If this sounds like a good fit, please continue reading!

Examples of Duties for Success

• Develops, coordinates, and implements diverse and inclusive marketing and public relations programs designed to maximize the utilization and revenue from POSCA facilities, programs, and special events

• Champions, cultivates, and oversees Riverdale Regional Park’s “customer first” organizational approach for internal and external customer service

• Initiates and maintains strong and productive client relationship management strategies and tactics to ensure opportunities for investment in Adams County special events and facilities

• Effectively interfaces with both internal and external county staff?

• Develops and implements, in close coordination with the Communications Department, a robust organic social and performance marketing vision and strategy

• Works closely with Adams County Communications on all development efforts to ensure proper branding of Adams County facilities and special events Provides support for the Department and CSU extension with website design and social media content creation

• Partners closely with a dynamic, cross functional team and plays a key role in envisioning, planning, and managing inclusive, impactful, and effective special events

• Produces campaign strategy insights and performance analysis to drive engagement and revenue

• Drives audience growth; acquisition, retention, awareness, and affinity for the brand through commerce opportunities, content, app downloads and usage, while using social and digital marketing across diverse and inclusive media outlets Partners with the Special Events Manager and Communications Department staff? on marketing budget, planning, and execution across all media platforms

• Leads social and digital marketing efforts across offline/online, paid social, SEM, programmatic, mobile/app, video/content and other emerging platforms, to create an engaging customer journey and marketing automation

• Creates moment-based and always-on social media strategy to influence an inspiring culture

• Establishes and manages test-and-learn plans to continuously optimize media investments

• Supports Department community outreach efforts in support of capital projects or other county initiatives

Qualifications for Success

• Expertise in advertising, marketing technology and, campaign optimization

• Proven ability to utilize qualitative and quantitative data to develop actionable insights, and a thorough understanding of cross-channel attribution

• Ability to think strategically across the short-, medium- and long-term marketing vision, diverse consumer segments, and impactful goals

• Thoughtful, collaborative work ethic with strong communication skills and the ability to influence others

• Experience working with Google, BING, Facebook/Instagram, TikTok and various demand side platforms (DSPs), and email service providers (ESPs)

• Strategy minded, but still knows how to drive execution

• Have a deep knowledge and understanding of advertising and marketing technology, emerging digital platforms, and offline/online marketing trends

• Experience and deep understanding of engagement drivers across organic social media platforms, partners, and end users

More Qualifications for Success

Experience:

• 5 years of experience leading and managing offline/linear owned & operated and all things digital (paid media, email, SMS, web/app push) across agencies or established brands and the areas of essential duties shown above

Education: Equivalent combinations of education and experience, which would provide the required knowledge and skills, may be considered

• Bachelor’s degree in Marketing, Hospitality, Business Administration, or a related field preferred

Adams County provides a comprehensive benefits package to employees that goes above and beyond what is offered at most organizations.

Clickhere (https://youtu.be/ILAvllPaGb4) to watch our video about why Adams County is an Employer of Choice!

Benefits You Expect:

• AFLAC Supplemental Medical Insurance

• Basic Term Life & Optional Term Life Insurance

• Deferred Compensation Plan

• Dental/Vision/Medical Plans

• Generous Vacation/Sick leave

• Long-Term Disability

• Retirement Plan

• Short-Term Disability

Plus some you might not expect:

• Employee Assistance Program

• Employee Fitness Center

• Employee Health Clinics

• Flexible Work Schedules

• Recreation Center Discounts

• Training & Tuition Reimbursement Programs

• Wellness programs

• Lactation friendly certified workplace

  01

  Please be aware that your cover letter and resume will not be accessed in the initial screening process, so you must complete your application and supplemental questions with as much detail as possible. Any personally identifiable information (PII) such as name and address will be redacted from applications that meet the minimum screening requirements and are forwarded to the hiring manager. If the hiring manager selects you to advance in the hiring process, your cover letter and resume will then be accessible to the hiring team. Information provided on the application is used to determine if a candidate meets minimum qualifications. Only information provided at the time of the application being completed will be considered and additional information that is not listed on the application will not be considered when deciding if a candidate meets or does not meet the qualifications. Applicants are STRONGLY encouraged to include all information and details on their application. I understand and agree that only information provided at the time of my application will be used to determine if I meet the minimum requirements for this position.

• Yes, I understand and agree

• Yes, I understand but disagree.

  02

  How many years of experience leading and managing offline/linear owned & operated and all things digital (paid media, email, SMS, web/app push) across agencies or established brands do you possess?

• 0 - 2 Years

• 3 - 4 Years

• 5 - 6 Years

• 7 - 8 Years

• 9 + Years

  03

  Please select your highest level of education:

• High School Diploma/GED

• Associate's Degree

• Bachelor's Degree

• Master's Degree

• Doctorate's Degree

• Not Applicable

  04

  What do you love about marketing?

  05

  Share an example of a successful social marketing strategy you created and implemented. What made it successful?

  06

  How do you prioritize project-based work in a very busy, high-demand environment?

  Required Question

Agency

Adams County

Address

4430 S. Adams County Parkway, Suite C4000BBrighton, Colorado, 80601-8213

Website

http://www.adcogov.org/current-career-opportunities

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