Job Information
Live Nation LN Concerts, Marketing Manager - Redrock Entertainment in Burbank, California
Job Summary:
ABOUT THE COMPANY
Redrock Entertainment (http://redrockla.com/) is a multi-purpose end-to-end entertainment management and production company made up of award-winning creatives with over 30 years' experience managing iconic artist talent, creating unique brand content, and producing large-scale global live events. With extensive and multi-disciplinary experience in Entertainment, the Founders of Redrock Entertainment continue to lead the industry by focusing on what matters most — people. The world’s most iconic brands and artists choose us because we build relationships, experiences, and dreams that last a lifetime. We specialize in Film & Event Production, Talent Management, Creative Strategy, and Digital Media.
POSITION DESCRIPTION
Reporting to the Chief Operating Officer, the Marketing Manager will be responsible for developing and implementing comprehensive marketing strategies to increase brand awareness and drive engagement. This role includes managing Redrock's social media presence and accounts as part of a larger marketing strategy. The Marketing Manager will work closely with the Creative Director to establish and execute marketing strategies that align with the company’s brand message and goals. The ideal candidate will have a strong background in digital marketing and social media management, with a passion for creating innovative marketing solutions.
Note: the ideal candidate for this position must be able to commute to our Burbank office 5 days a week. Office Address is 435 S. San Fernando Blvd., Burbank CA 91502.
RESPONSIBILITIES:
Develop and implement comprehensive marketing strategies to enhance brand awareness and engagement.
Manage Redrock's social media presence, including content creation, scheduling, and community engagement.
Coordinate with internal teams and external agencies to execute marketing campaigns and promotions.
Monitor and analyze the effectiveness of marketing campaigns and adjust strategies as needed.
Conduct market research to identify trends and opportunities for growth.
Collaborate with the Creative Director to produce compelling marketing materials and content.
Maintain and update the company's website and other digital platforms.
Ensure all marketing activities align with Redrock's brand identity and objectives.
Track marketing expenses and prepare budget reports.
Stay up-to-date with the latest marketing trends and technologies.
BASIC QUALIFICATIONS
Bachelor's degree in Marketing, Communications, or a related field.
Minimum of 5 years of experience in marketing, with a focus on digital marketing and social media management.
Proven experience in developing and executing successful marketing campaigns.
Strong understanding of SEO, SEM, and web analytics.
Excellent written and verbal communication skills.
Strong project management and organizational skills.
Ability to work effectively in a fast-paced, dynamic environment.
Creative thinker with a passion for innovation.
Must be legally authorized to work in the United States.
Ability to travel and work flexible hours to attend company events.
Excellent interpersonal skills with the ability to influence and engage directly and indirectly with all levels of the organization.
PREFERRED QUALIFICAITONS
Experience in the entertainment and events industry.
Proficiency in graphic design and video editing software.
Knowledge of marketing automation tools and CRM systems.
At Redrock Entertainment, we truly believe our success is achieved by the strength and heart of our people. Not only do we embrace and celebrate the diversity of our ideas and experiences, we also strive for the same in our employees. At Redrock, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
The expected compensation for this position in California is:
$72,000.00 USD - $90,000.00 USD
**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.
About Us
Recognized three years in a row by Great Place to Work® and named one of People Magazine’s top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.
We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and Music @ Home (stipend to cultivate your little ones’ music interest), and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world's largest live event and ticketing company means you'll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.
There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.