Job Information
Wellness Pet Company Senior Category Manager Analytics in Burlington, Massachusetts
Senior Category Manager Analytics
Department:Sales
Location:Burlington, MA
About the Wellness Pet Company
The Wellness Pet Company crafts and produces premium natural pet food, treats, dental chews, and supplements. We believe that natural, premium nutrition focused on proven health outcomes is the foundation of creating mutual wellbeing for pets and their families. As a community of people, Wellies are positively obsessed with how to win for pets and their parents. We believe in the difference we make every single day, and we know that when we work collaboratively, Wellies are unstoppable -- Not only in providing the best nutrition to pets, but in building a better tomorrow for pets, their parents, and the world.
Your #lifeatwellnesspet
When you join Wellness Pet, you join a team whose aligned values and purpose create a unique and exciting place to work every day. Join us on our adventure to fulfill a life of wellbeing together with pets and their parents. Come for a walk with us today!
What You-ll Accomplish
The Senior Manager, Category Analytics is responsible for leading category management and retailer insights within the commercial team. Overseeing a team of analysts and collaborating cross-functionally with various departments, this individual will play a crucial role in shaping sales strategies, optimizing business performance, and driving growth through data-driven insights. They will be the business partner that provides deep category knowledge working with internal and external stakeholders, driving insights and actionable plans. The analysts who report to the Senior Manager, Category Analytics work within their assigned channel teams to leverage retailer and syndicated data and shopper insights to deliver strategic alignment and drive execution across the omni channel shopping environment.
This position is based out of our Burlington, MA headquarters location, where we work a synchronized hybrid schedule of three days in the office and two days remotely each week.
Our Senior Manager, Category Analytics will be accountable for the following areas:
Leadership of data analysis: Lead the team in identifying, consolidating, analyzing, and understanding business trends. Driving Insights into overall category and business drivers
Business intelligence: Convert data into actionable business intelligence that will drive revenue and profit across the commercial team. Ability to create best-in-class selling stories and category direction.
Manage stakeholder needs through the articulation of the category and retailer dynamics. Inclusive of ability to present in front (external retailer and internal senior leader facing) and creation of board-facing materials
Consumer and Retailer Trends: Analyze and validate consumption and point-of-sale data through the sale-s fundamental lens (assortment, merchandising, pricing and promotion for both the competitive set and Wellness) to ensure an understanding of category and trends that inform commercial strategy by building a best-in-class approach through assortment optimization and shelf placement (JDA)
Consolidation of Business Channel Analysis: Analyze business channel performance, including sales/share, brand and retailer performance to enable the optimization of commercial strategies.
Post-Promotional Analysis: Conduct post-promotional analysis (ROI, Cost to Acquire, Lifetime Value) and share the findings with the commercial organization to improve future promotional efforts.
Data Source Ownership: Utilize multiple data sources, such as syndicated (IE Nielsen) and customer-provided consumption data, for analysis and trend identification. This includes owning the evolution of the commercial, one source of truth, reporting. In collaboration with the IT team, providing guidance on Power BI and managing the syndicated data partnerships
Team Management: Champion business needs for specific accounts by training, coaching, and developing the analyst team to meet objectives.
Market Intelligence: Communicate crucial market, trade, and competitive information in a timely manner.
Who We-re Looking For
Team Wellie is a group of people who are truly obsessed with all the best ways of winning for the consumer and the pets they love. And so, we are seeking an individual who:
Is consumer focused on all they do
Continually challenge themselves to go the extra mile to get the job done, and ensure it-s done the right way as opposed to the easy way
Hold themselves and others accountable
Embraces continual development through the sharing of feedback and investment in learning opportunities.
Is a true collaborator, sharing resources, and engages in healthy debate
Celebrates differences and strives to learn from others who are different from themselves
Gives back to their community and supports sustainable practices
In addition, for this specific role, we need someone who possesses:
Bachelor-s degree in business, or a related degree
Strong leadership, analytical, and communication skills, working with a variety of internal and external stakeholders to drive results
Experience with Syndicated Data such as IRI (Circana), Nielsen, as well as customer-provided point of sale (POS) data
Successful experience managing and ensuring compatibility of large data sets across multiple platforms
Proven ability to drive insights across a commercial organization
Expert-level skills using Microsoft Excel, Power BI (or like system)
Well-organized and able to manage multiple competing and shifting priorities and deadlines
Sees challenges as opportunities
Always displays a professional attitude
Why Work for Wellness Pet
We care about the wellbeing of our people, their families, and their pets. We treat every Wellie to a comprehensive benefits package full of extras to support their health, pets, passions, and Professional Development. More information about our benefits can be found on our website. The Wellness Pet Company is proud to be an equal opportunity workplace. We celebrate diversity and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.
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