Shire US Alpha 1 Marketing in Cambridge, Massachusetts

The Senior Manager, U.S. Immunology Marketing will be responsible for developing and leading key components of the Alpha 1 Marketing Plan.

Essential Functions


Must adhere to Shire Corporate Responsibility at all times and through out all aspects of the role.

  • Work closely with the members from Alpha 1 Sales and Marketing team as well as Head of Alpha 1 marketing to ensure marketing plans align with Immunology franchise strategies

  • Oversee the development and implementation of key marketing strategies, tactics and messaging for on-going commercialization of Alpha 1 Product Portfolio

  • Act as day-to-day lead in the development and implementation of promotional materials, messaging, and programming

  • Experience in development and execution of multi-channel marketing programs (print, in-office, non-personal and digital)

  • Act as Shire lead in project management with agency partners including but not limited to consumer, digital, P2P patient programming, HCP, and Alpha Net and Patient Advocacy Organization.

  • Ensure all resources and programming are in alignment with Shire Compliance, Legal and Regulatory requirements

  • Work effectively with internal stakeholders including: Sales, Patient Services, Regulatory, and Legal/Compliance

  • Budget management

  • Attendance at professional & patient conferences

Education & Experience Requirements

  • Bachelor’s degree in Science and / or business and 5 years of relevant brand experience (Marketing, Sales, Market Research, and Analytics). MBA is a plus.

  • Knowledge and experience of working in a Marketing role within the Rare/Orphan disease space an advantage

  • Agency management experience (briefing/execution/budgetary oversight) preferred

Key Skills and Competencies

  • Must be a team player with strong self-awareness

  • Must be results oriented, pay attention to detail, be accurate, prompt and able to meet deadlines

  • Must take accountability for individual work and be able to influence others

  • Ability to work in a team and independently

  • Financial, analytical, and decision making skills

  • Must possess ability to be a fast learner, flexible and adaptable

  • The ability to communicate objectives and results to a variety of audiences

  • Adaptable and open to an environment of change

Other Job Components

Complexity and Problem Solving

  • Day-to-day decisions regarding tactical execution of brand

  • Collaboration with cross-functional teams in which input will be needed to make strategic decisions

Internal and External Contacts

  • Advertising agencies (vendor)

  • Medical Communications agency (vendor)

  • Event Management agency (vendor and internal)

  • Sales (internal)

  • Business Insights (internal)

  • Global Marketing (internal)

  • Regulatory Affairs; Legal; Medical; Compliance (internal)

Other Requirements

Ability to travel 20%, including some weekends.

Notice to Employment / Recruitment Agents:

Employment / Recruitment agents may only submit candidates for vacancies only if they have written authorization to do so from Shire’s Talent Acquisition department. Any agency candidate submission may only be submitted to positions opened to the agency through the specific Agency Portal. Shire will only pay a fee for candidates submitted or presented where there is a fully executed contract in place between the Employment / Recruitment agents and Shire and only if the candidate is submitted via the Agency Portal. Candidates submitted or presented by Employment / Recruitment Agents without a fully executed contract or submitted through this site shall not be deemed to form part of any Engagement for which the Agency may claim remuneration.

Equal Employment Opportunity

Shire is an Equal Opportunity Employer committed to a diverse workforce. Shire will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, gender identity, national origin, ancestry, age, sexual orientation, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law.

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Reasonable Accommodations

Shire is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please call 484-595-8400 and let us know the nature of your request and your contact information.

Shire is the leading global biotechnology company focused on serving people with rare diseases and other highly specialized conditions. We strive to develop best-in-class products, many of which are available in more than 100 countries, across core therapeutic areas including Hematology, Immunology, Neuroscience, Ophthalmics, Lysosomal Storage Disorders, Gastrointestinal/Internal Medicine/Endocrine and Hereditary Angioedema; and a growing franchise in Oncology.

Our employees come to work every day with a shared mission: to develop and deliver breakthrough therapies for the hundreds of millions of people in the world affected by rare diseases and other high-need conditions, and who lack effective therapies to live their lives to the fullest.