Job Information
Hendrick Automotive Company Content Marketing Strategist, Corporate in Charlotte, North Carolina
Hendrick Automotive Group
Location: 6000 Monroe Rd, Charlotte, North Carolina 28212
Summary: The Content Marketing Strategist (Corporate) is responsible for planning, creating, implementing, optimizing, and monitoring the company's strategy regarding website, Google My Business, and social media content. This position's main objectives are to increase brand awareness, increase engagement with our brand and ultimately create visibility for the company's profit centers.
This role is centered on setting corporate content strategy and brand positioning, along with content generation and support, distribution planning, ongoing management of Hendrick corporate social media channels, Corporate YouTube, blogging platforms (HendrickCars.com), and support of store-owned social channels.
This role also requires a creative approach in aligning copy and media to our brand, ensuring the voice and style of any assets represent Hendrick Automotive Group appropriately.
Supervisory Responsibilities: This position has no direct supervisory responsibilities.
Essential Duties and Responsibilities include the following. Other duties can be assigned.
This role is a teammate in the Hendrick Automotive Group Marketing Department.
Establish corporate online brand voice, positioning, and content strategy.
Build and maintain the corporate social channel’s content calendars and distribute content effectively.
Support regular content updates across brand platforms including, but not limited to, blogs, social channels, Google My Business, YouTube, LinkedIn, etc.
Foster a sense of community around the brand through interaction with followers
Monitor and report on social media metrics by analyzing the performance of campaigns and prepare recommendations to optimize strategies.
Ideate and produce content around brand campaigns, new and used inventory, sports sponsorships, etc.
Assist in creative recommendations, proofing, and edits of media assets as needed
Support key brand standards for maintaining continuity in our Hendrick brand image and customer experience across our online presence
Stay up to date with marketing trends, platform updates, and user interface enhancements for social channels
Ability to work independently and within a team. Hendrick Automotive Group prides itself on working together on all projects supporting our stores.
Foster strong relationships with key dealership and corporate personnel
Proactively look for opportunities in dealership marketing areas to grow their business
Travel required as needed to support our dealership operations
Qualifications:
To perform this job successfully, an individual must perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education/Experience:
Bachelor’s degree in communications, marketing or business management
3+ years of hands-on social media experience with a brand or agency
Deep understanding of top social media platforms, including Facebook, Instagram and TikTok
Ability to balance multiple work streams and prioritize tasks
Outstanding communication and presentation skills
Detail-oriented and organized
Ability to make quick decisions
Highly motivated and collaborative with a willingness to learn/adapt to the needs of automotive retail
Ability to think both creatively and strategically
Strong work ethic with the ability to multitask, meet deadlines and shift deliverables as needed
Fun, friendly, positive team player who is open to receiving and executing feedback
Verbal and Writing Ability:
Ability to read and comprehend instructions, correspondence, and memos. Ability to effectively present information in one-on-one and small group situations to customers and other employees. Should have strong group presentation skills and excellent written communication skills. Ability to read and interpret documents such as invoices, RFPs, and procedure manuals.
Math Ability:
Ability to add, subtract, multiply and divide. The ability to research, analyze, and matrix different business and demographic data types.
Physical Demands:
While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk, and sit.
Reasoning Ability:
Ability to apply common sense understanding to carry out instructions.
Certificates and Licenses:
Valid Driver's License
Environment Demands:
Duties are performed primarily in the office, but frequent travel to dealership locations is required.
Competency:
To perform the job successfully, an individual should demonstrate the following competencies:
Analytical - Collects and researches data; Designs workflows and procedures.
Design - Generates creative solutions; Demonstrates attention to detail.
Problem Solving - Identifies and resolves problems promptly; Gathers and analyzes information skillfully; Works well in group problem-solving situations.
Technical Skills - Shares expertise with others.
Customer Service - Responds promptly to customer needs and feedback to improve service.
Oral Communication - Listens and gets clarification; Responds well to questions; Demonstrates strong group presentation skills; Participates in meetings.
Team Work - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views.
Written Communication - Writes clearly/informatively and accurately; Varies writing style to meet needs.
Quality Management - Demonstrates accuracy and thoroughness.
Business Acumen - Understands business implications of decisions.
Cost Consciousness - Works within approved budget; Develops cost-saving measures; Contributes to profits/revenue.
Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time. Excellent organizational skills the ability to multi-task and prioritize.
Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition.
Adaptability - Adapts to changes in the work environment; Manages competing demands; Able to deal with frequent change, delays, or unexpected events.
Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions.
Initiative - Volunteers readily; takes independent actions and calculated risks; Takes advantage of opportunities.
Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness.
Judgment - Displays willingness to make decisions; Supports and explains reasoning for decisions; Includes appropriate people in the decision-making process.
Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles.
Professionalism - Tactfully approaches others; Reacts well under pressure; Accepts responsibility for own actions.
Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance.
This job description in no way states or implies that these are the only duties and responsibilities to be performed by this employee. The employee will be required to follow any other instructions and to perform any other duties and responsibilities upon the request of a supervisor. This job description is subject to revision at the discretion of the company.
Hendrick is an Equal Opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. For more information regarding the EEOC, please visit https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf.
Hendrick Automotive Group believes that its people are its most important assets. Together, everyone achieves more. We work as a team, best utilizing our individual talents and skills to reach a common goal. Hendrick Automotive Group teammates help each other to balance their commitments to family and to the community they represent. Our 10,000 plus teammates across the country are empowered and trained to be leaders within our organization. At Hendrick Automotive Group we are defined by our integrity. We believe in doing what is right for our fellow teammates, our customers and our corporate partners. The core values of this company are what shape every action we take and every decision that is made. Our customers are important to us. They’re family. We genuinely desire for our customers to feel valued and cared about whenever inside our doors. Every day, Hendrick Automotive Group teammates recommit themselves to exceeding the expectations of our customers.
The Hendrick name is synonymous with winning, at the dealership and on the race track. We are committed to continuing the Hendrick tradition of success and performance. Our teammates are empowered to overcome obstacles and do what it takes to satisfy our customers, lift up our fellow teammates and build profits. The automotive industry is rapidly progressing. Every day, Hendrick Automotive Group takes the initiative to find ways to achieve success through simpler, better, faster and leaner processes. We work daily to invest in the improvement of our teammates and develop resources to offer opportunities for personal growth and development. We strive for excellence in all that we do.