Shire Jobs

Digital Content Strategist About Eastern Washington University: Eastern Washington University, a regional, comprehensive public university with an enrollment of over 10,000 students, is one of six state-funded four-year institutions of higher education in Washington, each governed by its own board of trustees. EWU's 300-acre main campus is located in Cheney, a community of 12,000 residents 16 miles southwest of Washington's second largest city, Spokane. Eastern also offers programs in downtown Spokane at the innovative, energy-efficient Catalyst building, the SIERR building which is a hub for research, development and advancement of health sciences, and at Riverpoint, a campus shared with Washington State University. In addition, EWU programs can be found at select locations throughout the state, aligned with the needs of the community. Eastern contributes to the vitality of the region and the state through its wide array of bachelor's and master's degrees in over 100 fields of study, as well as applied doctorates in physical therapy and educational leadership, offering accessible pathways to career success and personal development to students of all socioeconomic and cultural backgrounds. Eastern Washington University has been recognized for its commitment to helping undergraduate students learn, grow and succeed by https://collegesofdistinction.com/, a nationally trusted resource guide for college-bound students. The honor recognizes Eastern as a https://collegesofdistinction.com/best-colleges-of-distinction/ (CoD). Money magazine recently named https://money.com/best-colleges/profile/eastern-washington-university/. Tribal Land Acknowledgement Eastern Washington University resides within the traditional homelands of the Spokane People and other tribes who are connected through their shared history of this region. This land holds their cultural DNA and it is their Ancestors who are here and bring forth the knowledge of this place---the knowledge that comes from the land. Job Summary: Eastern Washington University is on the lookout for a dynamic and creative Digital Content Strategist to join our Department of Marketing and Communications. If you have a passion for storytelling and a knack for creating engaging digital content, this might be the perfect opportunity for you! As a Digital Content Strategist, you will bring an audience-first approach to planning and overseeing the content strategy, requirements, and deliverables that support EWU's brand across web, social media, and other digital platforms. This role will be pivotal in: • Developing and maintaining a comprehensive content strategy for the EWU brand. • Creating targeted and differentiated user-centric narratives and content journeys, including compelling calls-to-action. • Maximizing the impact of content through analysis, writing/editing, usability, and project management. Key Responsibilities: • Create, edit, and optimize web content that aligns with EWU's brand, SEO best practices, and accessibility standards. • Conduct UX audits and use data-driven insights to improve navigation, user engagement, and site performance. • Develop and maintain a strategic content map to ensure consistency, enhance discoverability, and boost SEO across 1,000+ webpages. • Collaborate with campus partners to provide training, troubleshoot issues, and maintain high-quality content using WordPress. • Support email marketing and storytelling efforts by developing cohesive, audience-focused campaigns aligned with institutional goals. What We're Looking For: • Experience: Three or more years of professional experience working with web content. • Skills: Exceptional communication, organization, and creativity. Strong editing and writing talent. • Passion: A genuine passion for storytelling and the ability to juggle multiple tasks effectively. • The salary range for thi