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This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/12166800 Department

Booth Rustandy Center: Marketing and Brand Strategy

About the Department

The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.

Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.

Chicago Booth is proud to claim:

-an unmatched faculty.

-degree and open enrollment programs offered on three continents.

-a global body of nearly 56,000 accomplished alumni.

-strong and growing corporate relationships that provide a wealth of lifelong career opportunities.

As part of the world-renowned University of Chicago, Chicago Booth shares the University\'s core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment.

For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/.

Job Summary

The Associate Director of Marketing and Communications is an integral part of the Rustandy Center for Social Sector Innovation marketing team. This role manages the center\'s brand voice across all materials and mediums and plays a crucial part in executing marketing strategies for externally-facing programs and events. This position involves developing and managing marketing content across a variety of mediums to amplify the impact and influence of center programs, research, and events among internal, Booth, university, prospective student, and social sector audiences.

Responsibilities

Develops a content calendar and oversees execution of content marketing strategy to drive awareness for the Rustandy Center\'s research, events, programs, and other news.

Works closely with Director of Marketing, Communications and Brand to ensure a unified voice and look across all materials and mediums to build Booth\'s reputation as a leading business school in social impact.

Serves as a content-creator, content-manager, and marketing manager generally to amplify the center\'s research, events, and program efforts. This includes partnering closely with the center teams guiding content strategy, crafting stories, and writing social media posts and brand-driven emails, like the Rustandy Monthly newsletter.

Writes, edits, and proofreads content for the Center\'s marketing materials, including website, blogs, emails, online ads, social media, and printed marketing collateral. Edits and proofreads Rustandy Center-related marketing materials produced in-house, with vendors, and/or with University partners.

Oversees leadership communications. Drafts and edits talking points, speeches, and presentations for Rustandy Center staff, with a particular focus on external events for leadership. Helps prepare leadership for media engagements. Oversees and manages advancement-related communications, including gift announcements, stewardship reports, year-in-review, and donor emails.

Implements and manages comprehensive marketing strategies, advertisin , and processes for major donor-funded, externally-facing programs and events, including email, social media, and other channels. Oversees additional campaigns as assigned.

Supports Assistant Director, Event and Program Marketing as needed to maintain and update the Rustandy Center website, ensuring all site content is current, accurate, and optimized for user engagement.

Develops strong working relationships with marketing peers at other research and learning centers, Booth marketing, Booth advancement, the Office of Civic Engagement and University Alumni Relations and Development. Develops new relationships with external partners who may further amplify Rustandy Center content.

Updates brand voice and maintenance of the Rustandy Center blog.

Keeps up-to-date with the latest in global marketing trends.

Manages and assigns freelance contract work as needed.

Develops one or more of the following marketing functions: marketing communications and advertising, web blogs or other digital marketing, and market research. Reviews and updates marketing infrastructure which may include one or more database systems, the intranet, and external web sites.

Develops marketing communications, advertising, or publicity strategy. Plans and coordinates the development and pro