Shire Jobs

Senior Account Manager Omnichannel req41883 Employment Type: Regular Location: CINCINNATI,OH Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmann's or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves. Description: #LI-TN1 Come join the largest baking company in the world and our family of 20,000 associates nationwide! Top Reasons to Work at Bimbo Bakeries USA: Great Annual Salary range - $112,700 - $ 157,800 Annual Bonus Eligibility Comprehensive Benefits Package Paid Time Off 401k & Company Match Position Summary: Omnichannel Sales Leadership is a vital component of our integrated marketing approach to driving category, brand, and share growth with our top customers. Omnichannel marketing amplifies our brand's strategies and marries them with each customer's strategic priorities to ultimately develop insight-driven programming to drive profitable sales and household penetration of our strategic brands. The Senior Account Manager - Omnichannel is responsible for developing insights for brands and customers, working with the agencies to develop insight-based programs and sell-in the programs with the Customer Account Leaders on the Customer team. The associate will be responsible for creating best-in-class, shopper-centric activations grounded in consumer, shopper, and retail insights. This position will collaborate cross-functionally with Category Management, Customer teams, sales, Brand Marketing, Finance, World Class Branding Center, and the omnichannel marketing agency. Key Job Responsibilities: Analyze various shopper and consumer research, data, and insight tools to develop high value omnichannel marketing solutions and programs that support our Customer and Bimbo brand's marketing strategy. Manage Customer omnichannel search and display programs from inception to implementation through collaboration with customers, sales, brand marketing, agency, and other cross functional leaders to ensure the strategy is executed at the customer level. Understand our Customer's strategies and trends to identify key opportunities. Partner with brand and customer teams to develop comprehensive omnichannel plans that achieve digital penetration, velocity, and merchandising goals to ultimately drive brand equity and category growth. Develop strong, collaborative partnerships with assigned Customer Marketing team, leading co-creation sessions to recommend future strategy through omnichannel insights. In partnership with the sales team, lead development, implementation, and execution of the omnichannel strategy through planning and budgeting with key stakeholders. Monitor and analyze program performance metrics and effectively communicate key findings of programs to sales and other cross-functional teams, proactively addressing gaps and turning analysis into action to help grow the business. Actively operate budget at the brand level for Customer and ensure proper invoicing and reconciliation throughout the life of the program spend. Manage the development of promotional materials with internal teams and ensure proper execution at Customer, such as creative implementation for customer-specific programs/events. Proactively act as a champion of the Omnichannel Team and build organizational energy, understanding and enthusiasm behind the power and capabilities of Omnichannel Marketing.