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Campbell Soup Company Sr Customer Sales Lead, Kroger, Soup in Cincinnati, Ohio

Since 1869 we've connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration and foundation for our future success. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, noosa, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover. We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance. Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. The Sr Customer Sales Lead at Kroger is responsible for the development and implementation of joint business planning for Kroger to drive volume, profit and share growth within the M&B Soup category. Responsibilities include proactively managing, monitoring the Campbell's Soup portfolio, creating/evaluating and updating business plans to meet all sales objective within both Brick & Mortar along with Ecommerce. In addition, the Sr Customer Sales Lead is responsible for implementing brand strategies and tactics with the customer Kroger, by working closely with key decision makers and utilizing shopper and category initiatives to implement Distribution, Shelving, Merchandising, and Pricing (DSMP) objectives. Accountability Utilize the Campbell's Sales Planning & Customer Investment system to create optimal customer plans to drive Campbell's portfolio across both Brick & Mortar along with Ecommerce. Manage and lead cross portfolio platforms to drive volume, profit and share growth. These platforms include but are not limited to: Meal Solutions, Holiday, Hunger, and Back To School, and NFL. In addition, develop new platforms aligning cross brands to create new eating trends. Develop and implement trade promotion strategies and tactical plans with the customer - help develop and execute higher ROI activities to drive Campbell's portfolios scale. Proactively monitor and update the customer's overall business plan, including managing trade budgets, spending and volume, to achieve all sales objectives versus plan. Utilize shopper and category management practices to proactively link consumer and shopper trends and opportunities. Leverage Shopper Insights and Category Management resources appropriately. Leverage Customer Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies. Conduct post event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities. Conduct category business reviews to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc. Understand Campbell's brand strategies and tactics and implement them by working closely with the customer's key decision makers, including buyers, category managers, merchandising leaders, etc. Develop accurate monthly forecasts in order to maximize supply chain efficiencies by tracking shipments, consumption data and inventory changes. Proactively call out potential risks or threats to monthly forecasts. Sell-in new items to customer and work with key customer personnel to achieve optimal distribution. Identify profitable opportunities to grow incremental volume. Provide direction to Retail on how to implement customer specific plans at store level. Job Complexity * Able to assess any customer's competitive position, behaviors and strategies and understand how they alig

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