Shire Jobs

Company Description

Ent Credit Union exists to improve the financial quality of life of the people we serve. This mission drives us every day, but we are more than our mission. We're also individuals using our unique abilities to make our organization, and the communities we serve, better than they were yesterday. We're a not-for-profit that puts people above profits and actively invests in our community. Our rapidly growing team is expanding our reach to serve more people throughout Colorado. To spread our mission far and wide, we need people like you. If you're interested in a paycheck with a purpose, apply with us today. Our people make the difference, and we truly believe you are our greatest asset.

Job Description

An organization's brand is more important than ever because a vibrant brand can power the organization to navigate even the most significant challenges. With a brand that has withstood the test of time for over 67 years, Ent Credit Union serves over 500,000 members and is a dominant provider of financial services in our core markets. Ent's Chief Marketing Officer is a key senior executive who focuses on insights-driven member acquisition and retention plans, aligns Ent's culture with Ent's brand, develops revenue-generating and growth strategies, and leads a highly effective and operationally excellent team. By leading brand and related growth strategies, communication strategy, product marketing, marketing operations and fulfillment, campaign channels and management system(s), public relations, and return-on-investment metrics, this visionary, strategic, and agile leader is a cornerstone player in driving Ent's growth. This leader is also one of the primary collaborators in developing emerging strategies to serve the financially vulnerable and innovating products for Ent's expansion and core markets. The future of marketing combines organizational strategies with automation and artificial intelligence, insights and data, analytics, creative, persona design, and cross-channel experience design. Ent is looking for a leader who can help us successfully launch new products, increase utilization of current products, continue to build and evolve our brand, achieve radical prioritization, design differentiating experiences for our members, and serve as a coach, mentor and "head and heart" leader to the Marketing team.

Essential Functions Strategic Development and Oversight: Design and recast Marketing's strategic and operational plans to deliver on Ent's strategic and growth objectives. Strengthen the Ent brand and grow Ent's business in all markets served. Evaluate and evolve the style and tone, and resulting creativity, of Ent's brand in a way that drives growth and deeper engagement with Ent. Develop brand messaging to convey Ent's strategy centered on differentiation, service, and exceptional value in ways that resonate with consumers in all target markets, expanding market reach. Serve as a thought leader and partner to the business, elevating Marketing's effectiveness and reputation. Seek out and define opportunities to drive long-term growth by bridging brand and product with sales and service. Enable growth by actively finding new markets for Ent's products and services and develop and foster a network of strategic partnerships that contribute to the growth of Ent. Operational Excellence and Oversight: Design an operating model and governance plan to optimize Marketing processes, systems, and team performance and engagement. Design short-term and long-term business plans, which include workforce capability planning. Evaluate current marketing strategies and plans and build a roadmap to implement changes needed to ensure Ent's operational performance is balanced with strategic imperatives. Design and coordinate promotional and communication campaigns across channels. Oversee, and serve as a sponsor for, all Division activities and initiatives. Me sure and monitor the effectiveness of marketing campaigns, including setting key productivity indicators (KPIs). Create and manage Division budgets, including creating reliable forecasts. Organizational Strategic Collaboration: Partner with other executive leaders and departments to influence and guide a unified approach to service, sales, innovation, product development, and goal realization. Partner with cross-functional teams on initiatives such as financial well-being, enabling Ent's brand to manifest from the inside out. Participate in board meetings, organizational steering committees, and other senior executive meetings. Ensure organizational alignment on priorities and plans. Leadership and Team Building: Effectively develop team leaders and ensure team members receive, in a timely manner, engaging performance reviews and individual development plans. Elevate the team culture with motivating and inspiring team building and coaching. Address complaints and collaboratively solve culture issues. Provide strategic and organizational leadership in accordance with the credit union's handbook, policies, and applicable laws. Plan, assign, and oversee the team's workload. Meet regularly with team m Bank Secrecy Act: Remains cognizant of and adheres to Ent policies and procedures, and regulations pertaining to the Bank Secrecy Act.

Qualifications

Minimum Formal Qualifications for this Position Master's Degree in Brand, Experience Design, Marketing, Organizational Development, Business Administration, or similar field of study. 10+ years' experience with Marketing, Corporate Communications, or related experience. 6+ years' experience in Brand and/or Growth Strategy. 8+ years' managerial experience at an executive level. 4+ years'...

Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity