JPMorgan Chase Vice President, Account Opening Strategy Lead (Assisted Channel) in Columbus, Ohio
The Marketing Acquisition team is responsible for driving incremental customer growth for the Consumer Bank (CB) through prospect acquisition and customer relationship deepening. One of the most strategic initiatives for CB is the rapid expansion of online shopping and origination experiences to drive substantial scale of high-quality checking and savings accounts. To support this strategic initiative, we are seeking to expand our team with a talented, data-driven marketing leader focused on creating the vision and strategy for our new account opening experience in the Assisted channel (Branch and Over-the-phone). You will be responsible for identifying new opportunities and strategies to make it easier for customers to open accounts that meet their needs, by managing and prioritizing the tech book of work. This is a highly-visible strategic role with significant interaction with cross-functional teams and leaders across the firm.
Key responsibilities include:
Lead strategic planning and prioritization of the assisted account opening tech roadmap, identifying new strategic enhancements in collaborate with National Sales, Finance, Digital, and Analytics to uncover the highest-value opportunities, and continuously re-prioritize investments to maximize NPV.
Provide omni-channel thought leadership by creating and launching strategies to enable customers to start an application in one channel and finish opening the account in another
Oversee the design and launch of key enhancements in strong collaboration with National Sales and Digital to deliver exceptional end-to-end customer journeys. Be a customer advocate - champion consistent and seamless user experiences across all assets and channels.
Test & Learn - utilize a rigorous, data-driven test and learn approach to improve the customer experience and conversion funnel of the account opening application flow
Partner with Analytics and Digital teams to understand end-to-end digital performance -across application types, channel, and including conversion and account/customer quality metrics.
The right person for this role:
Is a fantastic partner who leads through strong collaboration
Is highly curious and never settles for good enough
Is data driven and analytical, while also being a creative thinker
Is focused on how marketing drives quantifiable business results
Is vigorous and thorough in their management of details
Loves testing, learning, and taking calculated risks
Constantly pushes boundaries of "what could be" to drive innovation
Always focuses on the big picture, considering impacts outside their given initiatives
4 year degree in Marketing, Advertising, Analytics, or Finance
7+ years of marketing experience with expertise in digital conversion strategies and innovation, especially within mobile channels
Financial services industry experience a plus
Excels at managing multiple initiatives simultaneously within tight deadlines
Strong analytical, problem solving and planning skills
Develops strong partnerships; recognized as a team player
Proven ability to take initiative, influence others, and achieve results
Skilled and comfortable at working in a highly matrixed organization
Experienced manager of marketing budgets, forecasts, and expected returns
Comfortable with continuously changing priorities
Excellent written and verbal presentation skills
Highly proficient in Microsoft Excel and Power Point
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
Equal Opportunity Employer/Disability/Veterans