Job Information
ManpowerGroup Research Analyst V in Daly City, California
Research Analyst V
Remote - PST
Pay: $45-50/hour
Contract on W2 - end October 17 th 2025
Summary:
As a Marketing Insights Researcher for Instagram, youll have the opportunity to partner directly with a single, tightly integrated pod with significant freedom to operate with the time, people and space necessary for supporting the business with the right insights to make sound product and brand decisions. Marketing Insights is an integral part of the marketing team and works cross-functionally with brand strategy, product, UX research, and data science teams. We influence marketing strategy, campaign development, and product roadmaps to help every creator that uses any of Metas apps. This Marketing Insights Researcher will be dedicated to identifying and championing the needs of Instagram users to help them unlock more value from their app experience, helping us win with our target audiences. The Marketing Insights Researcher is as much a strategist as a researcher. They will design, execute, and deliver high-impact primary and secondary research (both quantitative and qualitative) in order to develop strategic recommendations and drive outcomes for the business. The ideal candidate will be a flexible and agile market research expert with phenomenal analytical and communication skills. Experience with market research in a tech environment or social media category is a plus. This is an individual contributor role.
RESPONSIBILITIES
Lead research that addresses core business problems for Instagram
Design and execute innovative quantitative and qualitative research to support the marketing organization
Translate research findings into actionable insights and strategic recommendations that will have an effect on reaching hundreds of millions of people
Test creative execution and contribute to campaign insights
Inspire product creation and influence product roadmaps to bring our brand to life within the product * Communicate effectively in order to motivate people to take action in marketing and across the organization
MINIMUM QUALIFICATIONS
Demonstrated track record of identifying business opportunities and using research to drive strategy
Experience with independently executing full-cycle research from research design to reporting and socialization of results
Bachelors degree with 8+ years of experience with extensive background in quantitative or qualitative research, including hands-on experience in writing research instruments (e.g., such as discussion guides or survey questionnaires) and analysis (e.g., weighting, data cleaning, regression, cluster/segmentation analysis, content analysis, narrative analysis, thematic analysis)
Experience directing agencies/vendors to deliver results
Experience using primary and secondary research to influence executives and colleagues
Experience with international research
Experience with product optimization, brand strategy, creative testing, marketing campaign measurement, or lifecycle research
PREFERRED QUALIFICATIONS
Experience with data analysis tool (e.g., SPSS, R, Python, SQL)
Experience with survey programming tool (e.g., Qualtrics or SurveyMonkey)
Advanced degree and 6+ years relevant experience
ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.