Job Information
Hologic Surgical Upstream Product Marketing Manager - Denver, CO in Denver, Colorado
Surgical Upstream Product Marketing Manager - Denver, CO
Denver, CO, United States
As an Upstream Marketing Product Manager for Hologic’s Surgical Division, you will be responsible for the future pipeline by helping create innovative and world-class medical devices that fulfill customers’ needs in our hysteroscopic, laparoscopic, and pelvic health segments. By tapping into customer insights, you'll uncover unmet needs and craft compelling business cases to fuel the strategic growth and implementation of our products through innovation, both internal and external R&D, and business development. The position calls for a confident leader to develop insight-driven strategies, focus on execution, and collaborate effectively with others. You will be the marketing representatives on the product development teams from the concept phase through to commercialization. Strong collaboration across global regions and with functional departments such as R&D, clinical, regulatory, legal, sales, operations and consumer marketing will be necessary for success in this role.
Essential Duties and Responsibilities
Develop global business cases for new market and concept ideas that include strategic fit, market sizing and financial modeling, definition of high-level unmet clinical needs, competitive landscape, commercial implications, and go or no-go recommendations.
Serve as the global marketing core team member for new product development from concept through to commercialization.
Collaborate with cross-functional teams to meet milestones and ensure timely product launches with high quality.
Conduct regional and global market research to quantify the size of the addressable market.
Collect Voice of Customer (VOC) associated with identifying product needs and features.
Collaborate with product development (R&D) to establish unmet needs, translate to design specifications, and assist in validation activities.
Understand the competitive landscape, integrate business needs into the product, and ensure desired claims are in the marketing plan.
Work with finance and global regions to develop financial forecast models.
Develop comprehensive marketing plans including value proposition, messaging, essential claims, customer segmentation and targeting, pricing and evidence-based strategies.
Closely communicate with regional partners throughout the NPD (new product development) process to capture primary market needs and smoothly transition management of products in preparation for launch.
Partner with international/regional marketing to develop product launch strategy, required marketing materials, and global forecasts for new products.
Promote a culture of partnership with cross-functional teams while maintaining a shared level of urgency.
Assisted with business development commercial assessments, including input into forecasts and deal models.
Build a physician network to obtain VOC for projects and business opportunities.
Build strong relationships with downstream product marketing (globally), KOLs, medical advisory board members, and relevant societies.
Design and execute (internally or with a third party) qualitative and quantitative market research with customers and other key stakeholders.
Act as a change agent within the organization and bring best practices to the cross-functional teams.
Collaborate with the marketing leadership to develop the education strategy, tactics, and tools that support product launch and annual marketing plan objectives.
Qualifications
To perform this job successfully, an individual must be able to effectively perform each essential duty. The requirements listed below are representative of the basic knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Strong leadership skills, able to successfully define business objectives, strategies, and tactics and coordinate activities of cross-functional teams to achieve set goals
Strong strategic development skills, able to analyze complex data and identify critical insights, opportunities, and risks
Strong organization and management skills, able to drive performance and consistently deliver on commitments
Ability to manage several projects simultaneously while working collaboratively with individuals across multiple functional areas of the business
Entrepreneurial work ethic, self-starter, able to work independently as well as collaboratively with various internal and external customers
Familiar with global medical devices and FDA CE regulatory submission requirements
Ability to develop clinical expertise in the GYN surgical field – deep understanding of customer needs and R&D opportunities
Exceptional communication and presentation skills (able to make clear, impactful PPT slides)
Proven strong interpersonal skills
Knowledge of health care compliance guidelines
Computer skills include PowerPoint, Excel, and Outlook
Education
- A bachelor’s degree in Marketing, Business, Medicine, or a related field is required. MBA or relevant advanced degree preferred.
Experience
Minimum of 7+ years of upstream marketing and new product development experience required; medical device healthcare market experience preferred
Demonstrated excellence in Healthcare Professional and customer interfacing role
Additional Details
- 30% travel required
The annualized base salary range for this role is $101,000 to $170,000 and is bonus eligible. Final compensation packages will ultimately depend on factors including relevant experience, skillset, knowledge, geography, education, business needs and market demand.
Agency and Third Party Recruiter Notice:
Agencies that submit resumes to Hologic must have a current Hologic Agency Agreement executed by a member of the Human Resource Department. In addition, Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms, or they will not be considered.
Hologic, Inc. is proud to be an equal-opportunity employer.
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