Job Information
Workiva, Inc Senior Field Marketing Manager in Denver, Colorado
As the Senior Field Marketing Manager, you will be responsible for building a North American (NA) field marketing strategy that's both thematic, repeatable, scalable and focused on pipeline progression and closing business. With this role, you will manage execution of various event types including but not limited to: sponsored conferences, membership activations and account-based event initiatives to continue our growth trajectory. This role will foster alignment with sales leaders, campaign managers and other internal stakeholders to drive and enable pipeline growth fo
What You'll Do
Collaborate with the Director of Field Marketing to design and execute the field marketing strategy, driving pipeline growth across the assigned NA region
Utilize reporting tools to communicate the performance of marketing programs and activities to Sales and Marketing stakeholders, aligning with agreed targets and performance metrics
Build repeatable processes that enable the Workiva business to scale across the assigned region
Grow field operations by hands-on execution while mentoring and coaching the team to maximize efficiency
Partner with Sales to develop targeted, thematic account strategies and pre/post-event sales enablement materials, accelerating pipeline and closed won opportunities
Lead the strategy for integrated field programs in partnership with other marketing teams, ensuring alignment with strategic market moments to extend reach
Build and maintain relationships with external partners, agencies, vendors, and industry organizations to drive customer engagement and generate leads
Develop and implement measurement plans to evaluate the effectiveness of field marketing programs and campaigns, adjusting as necessary to optimize performance
Ensure all field marketing efforts are aligned with the company's overall brand, mission, and values
What You'll Need
Bachelor's degree, with emphasis in marketing preferred, or equivalent combination of education and experience in marketing.
6+ years of field marketing or closely related experience, which should include direct responsibility of field marketing services
Preferred Qualifications:
Experience in designing and delivering a Business-to-Business (B2B) software-as-a-service (SaaS) field marketing framework is desired
Experience developing and executing successful lead gen and sales enablement marketing plans, specifically in account-based marketing (ABM) frameworks
Track record of collaborating with sales leaders, regional teams and other key stakeholders
Self-motivated, able to work autonomously and communicate with remote management for extended periods of time
Proficiency in Marketo and Salesforce, with the expertise to derive recommendations and informed decisions from the data
Strong demand generation experience building multi-touch, integrated campaigns
Excellent strategic thinking skills with ability to make data-driven decisions
Travel Requirements & Working Conditions
Up to 40% travel
Reliable internet access for any period of time working remotely and not in a Workiva office
How You'll Be Rewarded Salary range in the US: $101,000.00 - $172,000.00 A discretionary bonus typically paid annually Restricted Stock Units granted at time of hire 401(k) match and comprehensive employee benefits package
The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.
We strongly encourage and welcome people from historically marginalized groups to apply.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisit on@workiva.com.
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