Job Information
Metropolitan State University Of Denver Social Media Manager in Denver, Colorado
DepartmentCommunications
The Social Media Manager develops and implements the university's social media strategy with the goal of enhancing reputation and engagement. This role oversees a robust content calendar, campaign execution and analytics across platforms, manages social media governance and provides thought leadership on best practices. Responsibilities include content creation, monitoring and responding to social activity and coordinating social media issues and crisis management efforts. The manager also collaborates with colleagues and oversees the social media budget to ensure alignment with earned, shared and owned media
Duties/Responsibilities Social Media Management and Strategy (40%)
Establish, execute, and refine social media strategies and campaigns to elevate brand awareness and foster deeper engagement across platforms like Facebook, Instagram, LinkedIn, X, TikTok and YouTube.
Lead organic content planning, optimizing performance across social platforms.
Collaborateonstrategic paid promotional and informational campaigns, including videos, photos, and visual elements, to amplify brand messaging through social media channels.
Monitor, analyze, and interpret data metrics and analytics to measure performance and inform strategic adjustments.
Integrate comprehensive digital accessibility practices into all social media efforts, ensuring compliance with standards such as captioning videos, providing alt text for images, and designing content for inclusivity.
Direct success measurement andoptimization strategies, provide regular reports on campaign performance and iterating for effectiveness.
Develop, overseeand implement a strategic social media content calendar aligned with earned, owned and paid mediaobjectives.
Generate compelling content to enhance social media strategy and drive engagement, including original graphic design.
Curate and produce dynamic campus content through photography and videography, editing as necessary.
Craft and optimizecontent tailored for social media platforms.
Execute strategic content distribution across diverse social and digital channels, such as Facebook, Instagram, LinkedIn, X, YouTube, Google My Business and TikTok.
University-Wide Social Media Governance and Thought Leadership (20%)
Serve as the institution's thought leader on social media strategy.
Lead campus-wide social media governance, advancing policies, updating procedures and sharing best practices.
Providein-depth guidance on accessibility standards for digital and social media, in alignment and support of University compliance efforts.
Provide data driven counsel, spearheading the university's social media content producers' group and training for social media content creators and campus leaders.
Social Listening and Crisis Social Media Management (15%)
Maximize follower engagement and satisfaction, responding to commentary and addressing issues in a timely manner.
Lead social listeningefforts, identifying and tracking trending daily news topics of potential relevance.
Collaborate with communications and media relations colleagues as well as university leadership to recommend response strategies.
Develop protocols and strategies for managing crisis situations on social media platforms.
Monitor social media channels during crisis events and provide timely responses.
Collaborate with relevant stakeholders to develop and implement crisis communication plans.
Evaluate the effectiveness of crisis response strategies and make recommendations for improvement.
Marketing and Executive Communications (10%)
Support digital marketing and advertising processes, providing strategic guidance on social media marketing strategy, including reviewing... For full info follow application link.
Metropolitan State University of Denver is a unique, access-oriented campus community that values diversity, equity, and i clusion in all its forms. Our student population consists of nearly 50% first generation students and over 45% students of color. We are a designated Hispanic Serving Institution located in downtown Denver.
We create an equitable learning and working environment in concert with