Shire Jobs

2000 16th St,Denver,Colorado,80202-5117,United States of America

At DaVita, we find that our best leaders are those who create an inspiring vision for the future and empowers their team to achieve success. They have always enjoyed tackling difficult problems and believe that the best way to solve them is through collaborative, team efforts. They take ownership of results and instill accountability in those they lead. They are driven, strong communicators, relationship builders, and find real fulfillment in challenging work.

Are you passionate about designing transformative experiences for patients? Our growing patient experience team is looking for unique talent to optimize and reimagine the experiences we deliver. We are looking for a Salesforce Marketing Cloud Campaign Deployment Sr. Manager to serve as a key subject matter expert for our enterprise use of Salesforce Marketing Cloud to design and deploy complex and sophisticated multichannel patient journeys. You'll lead a team of Salesforce Marketing Cloud leads.

As a Salesforce Marketing Campaign Deployment Sr. Manager, you will manage the technical design and deployment of multi-channel campaigns, including website, emails, SMS, and telephonic, designed to deliver personalized experiences while driving business results. The ideal candidate will have deep understanding of Salesforce Marketing Cloud, and Data Cloud to build audience segments and drive journey development within an agile framework. This is a highly visible role at the forefront of DaVita's focus on patient-centered care.

Here's what you can expect as a Salesforce Marketing Campaign Deployment Sr. Manager at DaVita:

ESSENTIAL FUNCTION

Managing our Salesforce Data Cloud and Marketing Cloud platform, administrating, developing and executing marketing campaigns, and patient journeys.

Set up and execute campaigns, including email, SMS, auto dialers, etc. to DaVita patients.

Manage the administration and configuration of Salesforce Marketing Cloud, ensuring appropriate user access and

successful email deliveries.

Optimize email campaigns and ad hoc communications using A/B testing, analysis, and other tools to increase click-through rates.

Apply agile frameworks to campaign development and deployment, enabling flexibility, rapid iterations, and continuous improvement.

Monitor and troubleshoot database issues, including automated data syncs, ad-hoc imports, and data extensions.

Collaborate with cross-functional stakeholders to create and deliver highly targeted marketing campaigns, emails, nurture/reactivation programs, and customer success communications.

Ensure email and nurture programs (Journey Builder) adhere to industry best practices, deliverability standards, personalization, and mobile rendering

Continuously optimize campaigns based on data-driven insights, leveraging patient segmentation, automation, and personalization techniques.

Report on campaign results, providing insights and data-driven recommendations to the Product organization.

Maintain and organize lists and assets within Salesforce Marketing Cloud for easy customization and use in email campaigns.

Enhance, optimize, and document marketing automation processes to scale execution, reporting, and testing practices effectively.

Campaign requirements and data discovery to enable use cases

Lead the configuration of campaign reporting, results, and insights.

EDUCATION AND EXPERIENCE

8+ years of experience with Salesforce Marketing Cloud (Marketing Cloud Administrator Certification).

Bachelor's degree required, MBA or other related graduate-level degree a plus.

Proficiency in HTML/CSS; ability to create and code 3+ years' experience managing individuals.

Deep understanding of Marketing Cloud, SMS, and email campaigns

Proficient in data platforms, specifically CDPs, CRM, MDM, channel communication delivery tools, material delivery, campa gn management strategy, and communication fulfillment platforms.

Knowledgeable about B2C marketing automation and operations best practices.

Experience working within an agile framework, enabling iterative campaign development and deployment.

Ability to build strong relationships across multiple lines of business