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Crain Communications Inc. Business Analyst – Marketing/Audience Engagement in Detroit, Michigan


The Business Analyst ensures the operational efficacy and excellence of an organization. The business analyst designs and documents workflow, manages and provides solutions to new business unit ideas, trends, and concepts appropriately through the latest technological paths. They understand the customer’s business requirements and business process management and translate them to specific software requirements.

This is a full-time temporary position which offers health benefits and will have a duration of at least 3 months but no more than one year.

  • Collect and analyze business requirements, transferring the knowledge to development team through user stories

  • Evaluate the data collected through task analysis, business process, surveys and workshops

  • Prepare detailed requirement specifications documents, user interface guides, and functional specification documents

  • Provide clarification to the development team during the development stage of product to meet the client’s business needs

  • Communicate with external clients and internal teams to deliver product’s functional requirements

  • Document results of analysis and workflows and obtain sign-off from client

  • Design and execute test scripts and test scenarios

  • Test, validate, evaluate new applications and functions, and determine issues in services and software

  • Define and document process and workflow experience across many functional and technical areas.

Basic Qualifications

  • BS or BA degree in computer science, publishing, marketing or related, or equivalent working experience

  • Minimum three years hands-on background with marketing and technology, performing business analysis and User Story writing experience

  • Background working with Advantage, Clickshare, or other user registration or subscription management tools

  • Comfortable with development tools, such as Confluence and Jira

  • Some travel may be required


  • Background in Publishing, Marketing or Audience Development

  • BA certification

  • Scrum Master Certification

This position is non-exempt under the Fair Labor Standards Act and is eligible for overtime pay if you work more than 40 hours in a workweek (or 8 hours in a workday in California).

Crain Communications has been at the forefront of the publishing industry for more than a century. Combining information with innovation, Crain delivers the story you can’t get anywhere else. As a privately held company, we maintain a personal responsibility for elevating our work to be the best it can be. Every editor, reporter and correspondent at Crain shares the responsibility of ensuring the editorial independence and importance of our work. With an Audience First focus and uncompromising integrity, we strive to make a real impact for the individuals and industries we serve. While other media companies report the news, Crain gives it meaning. We add context to content, infuse information with insights, and initiate connections as well as conversations.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)