Job Information
PLURALSIGHT, LLC Lead Management Program Analyst in DRAPER, Utah
Job Description: Are you passionate about optimizing lead management systems and driving impactful business results? We're seeking a Lead Management Program Analyst to help us scale our lead scoring and routing operations. Reporting to the Sr. Director of Marketing Technology and Operations, this role will work closely with Demand Generation, Business Development, and cross-functional teams to refine lead quality, enhance speed-to-lead, and ensure seamless lead handoff across the organization. Your expertise will help shape our lead management framework, creating greater alignment and efficiency throughout the lead lifecycle.
Who you're committed to being:
* You enjoy learning and are open to new ways of doing things. * You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns. * When communicating you are self-aware, insightful, and proactive. * You are a team member first and individual contributor second. You are aware that high-performing teams are only as strong as their weakest link. * You believe in continuous improvement and request frequent feedback from others. What you'll do:
* Shape and Optimize Lead Flow: Design and maintain routing rules and lifecycle automation in RingLead and Marketo, ensuring leads land with the right team, fast. * Document and Share Knowledge: Build and maintain process documentation to support lead scoring, routing, and handoff activities, enabling clarity and consistency for all stakeholders. * Collaborate for Impact: Partner with Demand Generation and Business Development teams to enhance lead quality, response times, and routing accuracy, directly contributing to our revenue growth and operational excellence. * Troubleshoot and Innovate: Proactively monitor and resolve routing and data structure issues, implementing immediate solutions while developing root-cause fixes to enhance future processes. * Empower the Team: Train and enable cross-functional team members on established processes, ensuring alignment across Marketing and Sales teams. Experience you'll bring:
* B2B Lifecycle Mastery: You know the ins and outs of B2B lead and customer lifecycle, demand generation metrics, and sales handoffs. * Problem-Solving and Solution Orientation: You can assess business needs, propose technical solutions, and drive the development and rollout of new processes and technology. * Data-Driven Mindset: Curious and analytical, skilled in leveraging data to inform decisions, set goals, and drive continuous improvement across the lead funnel. * Detail-Oriented Approach: Exceptional attention to detail with an aptitude for managing and understanding complex processes and systems. * Marketing Automation Expertise: Advanced Marketo knowledge (Marketo Certified Expert preferred) with experience orchestrating data flows across MarTech tools. Preferred qualifications/skills
* Routing Platforms: Experience with RingLead or similar platforms for routing * Lead Scoring and Intent Activation: Skilled in leveraging lead scoring models and intent signals from platforms like Demandbase and ZoomInfo to prioritize high-value leads and target accounts. * Data Visualization: Proficient with Tableau and collaboration with analytics engineers to craft dashboards that deliver valuable insights. Requirements: * Requires a minimum of 5 years of related or equivalent experience; or 3+ years with an advanced degree. Travel Requirements:
While Pluralsight operates under a remote and hybrid work model, we believe that in-person connection and collaboration are important. Recurring travel to our HQ in Utah may be required depending on the role and team member location. Why you'll love working here: * We're remote- and hybrid-friendly * We're mission driven and guided... For full info follow application link.