Job Information
IQVIA Director, Portfolio Marketing - Patient Support & Medical Solutions in Durham, North Carolina
Director, Portfolio Marketing – Patient Support & CSO
Overview
This position is responsible for the development and implementation of marketing plans that support the solutions and services that fall within the U.S. Contract Sales and Medical Solutions, Patient Support Services and MedTech business Center of Excellence at IQVIA.
Specifically this role will collaborate closely with business leaders and subject matter experts to understand market and competitive dynamics, customer landscape and target audience, and client business issues and needs. The candidate will use the analysis and other insights to develop and implement strategic marketing plans that include business objectives, marketing strategies, value propositions, a persona messaging framework and a campaign calendar.
Responsibilities :
Build and maintain a consistent persona messaging platform that clearly articulates the positioning of our Contract Sales and Medical Solutions & Patient Support Services businesses, the key differentiators, value proposition, and how individual personas benefit within the life sciences industry.
Lead the marketing plan process including a market analysis, competitive analysis, customer segmentation, audience analysis, key message development with differentiated positioning and value propositions.
Build and maintain a consistent persona messaging platform that clearly articulates the positioning of our solutions, the key differentiators, value proposition, and how individual personas benefit within the life sciences industry.
Create and implement integrated marketing campaigns that translate the marketing objectives and strategies into successful tactics aimed at increasing awareness, providing lead generation and driving customer engagement as well as supporting the overall corporate repositioning strategy.
Coordinate with other colleagues within the U.S. Marketing team to incorporate best practices and leverage capabilities to drive efficiencies in campaign development, execution and measurement.
Responsible for scanning the market and leveraging new and innovative technologies that help to build impactful, integrated marketing campaigns using web, digital, email, search, social media, PR and traditional print advertising to improve client responsiveness and engagement. Develop a mechanism to regularly validate and maintain an accurate contact database.
Create and execute successful content marketing and Thought Leadership strategies that support key initiatives within the business unit.
Collaborate with subject matter experts to develop effective sales support materials including capabilities presentations, sell sheets, case studies, white papers and webinar content. Work with marketing operations and outside agency partners to ensure the highest level of professionalism and adherence to brand guidelines in the creation of all collateral materials and conference graphics.
Implement rigorous metrics around all campaign results to ensure strategies and tactics are well aligned and executed to maximize results and report to senior leaders monthly and/or quarterly. Course correct where necessary and make recommendations for improvements during the next planning cycle. Provide ideas and new methods that constantly strive to improve the marketing ROI process.
Assist in developing and maintaining marketing expense budgets, taking control to ensure budgets stay on track, providing corrective action when and where necessary.
Collaborate with other marketers to further the company repositioning efforts, build a positive company image and help create and maintain a motivated high performance marketing team.
Qualifications and Experience
Bachelor's degree in marketing or communications and a minimum of 10 years experience in developing successful strategic marketing plans driving business growth.
Successful track record in developing innovative marketing campaigns and tactics to grow early stage and late stage businesses.
Prior experience in healthcare marketing with an understanding of pharma commercial functions (commercial/sales operations, marketing, brand management, managed markets) highly desirable.
Experience in technology B2B marketing also highly desirable.
Strong digital marketing experience with the ability to track and report ROI
Well developed written and verbal communication skills with the ability to understand and write about complex ideas and solutions.
Ability to build solid cross-functional relationships and work with all levels within an organization.
Self starter with a “take charge” attitude and the ability to work with minimal direction.
Comfortable working in a fast-paced changing environment with a certain level of ambiguity.
Strong organizational skills and the ability to organize and manage multiple priorities.
Innovative thinker with a desire for continuous learning.
IQVIA is an EEO Employer - Minorities/Females/Protected Veterans/Disabled
We know that meaningful results require not only the right approach but also the right people. Regardless of your role, we invite you to reimagine healthcare with us. You will have the opportunity to play an important part in helping our clients drive healthcare forward and ultimately improve human health outcomes.
Whatever your career goals, we are here to ensure you get there!
We invite you to join IQVIA™.
IQVIA is a leading global provider of advanced analytics, technology solutions and clinical research services to the life sciences industry. We believe in pushing the boundaries of human science and data science to make the biggest impact possible – to help our customers create a healthier world. Learn more at https://jobs.iqvia.com
We are committed to providing equal employment opportunities for all, including veterans and candidates with disabilities. https://jobs.iqvia.com/eoe
IQVIA’s ability to operate and provide certain services to customers and partners necessitates IQVIA and its employees meet specific requirements regarding COVID-19 vaccination status. https://jobs.iqvia.com/covid-19-vaccine-status
The potential base pay range for this role, when annualized, is $133,800.00 - $273,400.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.
IQVIA is a world leader in using data, technology, advanced analytics, and expertise to help customers drive healthcare – and human health – forward. Together with the companies we serve, we are enabling a more modern, more effective and more efficient healthcare system, and creating breakthrough solutions that transform business and patient outcomes.
To get there, it takes diverse skills and a curiosity to explore new possibilities. No matter your role, everyone at IQVIA, including our colleagues at Q² Solutions, contributes to our shared goal of improving human health. Thank you for your interest in growing your career with us.