Job Information
Robert Half Digital Marketing Specialist in East Brunswick, New Jersey
Description
Robert Half is seeking a knowledgeable and experienced Digital Marketing Specialist. The client is looking for someone who can efficiently maneuver the ins and outs of marketing strategy, analysis and campaign execution while keeping tight control of the bottom line. A customer-first mindset and experience improving online customer experiences, implementing marketing technology solutions, and following inbound marketing practices are also requirements of the job. If you're detail-oriented and have strong decision-making and interpersonal skills, we want to hear from you!This position will be responsible for the strategic planning and implementation of all digital initiatives that support the sales strategy and marketing plans for our client. You will oversee the company's brand image and voice through the development of strategies and content across the digital landscape of owned sites, social media, partner platforms and paid media, with support from the Marketing Manager.
Your responsibilities
Share thought leadership and recognize insights and trends with executive leadership
Work on new tests and strategies to optimize spend and performance of paid digital campaigns
Track digital marketing campaigns and prepare reports
Assist with other project tasks related to print, direct mail and data management as needed
Plan and execute digital marketing initiatives based on the sales and marketing strategy to meet objectives in customer acquisition, growth and retention, and reactivation
Maintain project status and timeline for digital projects, communicating updates regularly
Collaborate with technology and creative vendor partners in order to meet expectations on budget, deadlines and brand compliance
Develop creative landing pages, blog posts and SEO in order to improve the company's website
Support updates of the online customer portal to improve user experience
Create content that will engage the company's customers and partners
Develop and maintain the company's social media presence
Enhance job knowledge by taking advantage of educational opportunities and reading trade publications
02720-0012937773
Requirements - Expert in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM
Distinguished ability in conceiving digital brands with strong ROI
Strong collaboration and communication skills
Should have a good mix of initiative and skill
Experience managing strategic multichannel marketing and maintaining digital brand consistency
Experience working in vendor management
- Knowledgeable in enhancing the frontline customer journey, driving traffic to a company's main site
Expertise in Content Management System (CMS) & Digital Marketing System (DMS) Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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