Job Information
Church & Dwight Co., Inc. Marketing Manager - Global New Products Innovation (VMS) in Ewing, New Jersey
A collective energy and ambition. A place where you can make a real difference.
We’re a company that genuinely cares about our people, our products, our consumers and the environment.
Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.
United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.
Position Overview:
Develop and execute consumer and customer-centric marketing strategies to drive market share, incremental net sales, and profitability for our brands.
Collaborate with agencies to successfully execute the development and launch of new consumer-desired products for the VMS brands.
Lead cross-functional team meetings to ensure seamless coordination and execution of new products and initiatives, from concept to launch.
Utilize market research and insights to inform decision-making, ensuring strategies are aligned with consumer preferences and market trends.
Conduct comprehensive business analysis and reporting, leveraging data to drive actionable recommendations and inform strategic decision-making.
Create integrated and holistic innovation strategies that align with the mission and vision of our brands, driving long-term growth and brand differentiation.
Manage the end-to-end innovation process, including concept validation, technical feasibility, PCPS evaluation, sales sample development, sell sheets, new item trackers, new item forecasting, competitive analysis, sales presentations, and package development and art release.
Role Requirements:
Bachelor's degree (BA/BS) required; MBA strongly preferred.
5-8 years of experience in Marketing within the CPG, OTC, or Cosmetics industry.
Highly proficient in Circana/Unify, category analysis, and forecasting.
Familiarity with consumer marketing research tools and techniques.
Experience with P&L analysis.
Ability to lead complex, strategic projects from inception to commercialization.
Strong leadership and influencing skills to work effectively with cross-functional teams.
Excellent communication and presentation abilities.
Comfortable with managing complex situations
Join our team and be part of a dynamic, high energy, innovative VMS team. We foster a culture that values creativity, determination, and collaboration, where you will have the opportunity to make a real impact on our business.
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Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/
Church & Dwight is a world-leader in household and personal care products. Our global brands include ARM & HAMMER®, Batiste, OxiClean, Trojan, XTRA, Nair, First Response, Spinbrush, Orajel, vitafusion, Li’l Critters, Water Pik and FLAWLESS®. Founded in 1846, we have operations globally and are listed in the S&P 500.