Job Information
Church & Dwight Co, Inc. Brand Manager - National Activation & Measurement (Hero) in Ewing Township, New Jersey
A collective energy and ambition. A place where you can make a real difference.
We're a company that genuinely cares about our people, our products, our consumers and the environment.
Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.
United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.
Job location: Remote, USA
The Brand Manager of National Activation & Measurement is responsible for planning & activating 360 marketing strategies for Hero that deliver on brand KPIs & revenue goals.
We are looking at existing Brand Managers for this position, this is not a promote into role.
Core Responsibilities
Brand Strategy & Planning: Lead annual brand planning process, turning brand strategy into best-in-class marketing plans in partnership with key marketing leads, GNPI, internal creative & agency partners
Awareness Campaign Development: Act as key lead across marketing, internal creative & external agency partners to develop awareness campaigns for 2025 & beyond
Campaign Management: Oversee end-to-end campaign management from strategy setting, messaging development, content creation, 360 channel activation & performance management across product launch & conversion campaigns
Content & Claims Creation: Develop copy & content across channels from briefing through execution in partnership with key marketing leads, internal creative, agencies, legal & regulatory
National Collabs & Partnerships: Oversee established branded partnerships and evaluate new opportunities for 2025 and beyond
Derm & Sustainability Strategies: Own development and execution of the derm & sustainability strategies for the brand
PR Liason: Act as brand lead for PR, partnering with PR agency & Influencer team to execute brand strategies within the PR & amplify across national channels channels
Budget Management: Own total brand marketing budget, liaising across key budget leads & Finance
KPI Management: Define and track success metrics across the marketing plan
Research Management: Identify & manage the brand's research plan in partnership with Data & Analytics team
Team Management & Talent Development: Lead goal setting, performance measurement & long-term development planning for 2 Direct Reports
Who You Are
Experience managing 360 national marketing plans with a track record that met or exceeded key KPIs
Experience developing high impact, breakthrough creative
Experience managing national marketing budgets
Passionate about marketing, digital & social and up to date on the latest trends
Experience working in beauty, skincare or related categories is a plus
A creative thinker and problem solver who thrives in a fast-paced entrepreneurial environment & adapts quickly to changing requirements
Excellent interpersonal and communication skills with proven ability to collaborate
High initiative and can turn ideas into action
Nimble and can prioritize & oversee multiple projects at once
Results-oriented and strong analytical skills
Education & Experience:
BA/BS required; MBA strongly preferred.
6-8 years in Marketing (CPG, OTC, Cosmetics).
Excellent analytical skills and experience with category analysis and forecasting.
Familiarity with common consumer marketing research tools and techniques such as Nielsen or Circana data
Strong project management skills and communication skills (written, verbal, presentation, and interpersonal).
#LI-Remote
#Hero
Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/
Church & Dwight is proud to be an Equal Opportunity Employer, m/f/disability/veteran.