Shire Jobs

What You'll Do We are seeking a highly motivated and experienced Marketing Manager with a strong focus on Brand Management and Content Development. The ideal candidate will be responsible for developing, implementing, and overseeing marketing strategies that enhance our brand presence and engage our target audience through compelling content. This role requires a creative thinker with excellent communication skills and a deep understanding of brand positioning and content strategy. Brand Management Develop and execute comprehensive brand strategies that align with the company's vision and goals. Maintain and enhance the brand's voice, tone, and visual identity across all marketing channels. Conduct market research to identify brand positioning, competitive landscape, and consumer insights. Collaborate with internal teams and external agencies to ensure consistent brand messaging. Monitor brand performance and adjust strategies as needed to improve brand perception and market share. Content Development Create and manage a content calendar that includes a variety of content types (blogs, articles, social media posts, videos, infographics, etc.). Develop engaging, high-quality content that resonates with our target audience and supports marketing campaigns. Work closely with digital marketing manager to optimize content for SEO to increase organic reach and visibility. Measure and analyze the performance of content initiatives and use insights to drive continuous improvement. Campaign Management Plan and execute marketing campaigns that support brand objectives and drive customer engagement. Oversee the creation of promotional materials and ensure they align with brand guidelines. Collaborate with the sales team to develop content that supports sales enablement and customer retention. Manage budget allocation for content and brand initiatives, ensuring cost-effective execution. What You'll Bring Bachelor's degree in Marketing, Communications, Business, or a related field. 5+ years of experience in marketing, with a focus on brand management and content development. Proven track record of developing and executing successful brand and content strategies. Strong understanding of digital marketing, SEO, and social media platforms. Exceptional writing, editing, and storytelling skills. Ability to analyze data and use insights to inform content strategy. Excellent project management and organizational skills. Creative thinker with a passion for staying ahead of industry trends. Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled