Job Information
Sage Hospitality Group Director Sales & Marketing in Fort Collins, Colorado
Why us?
Director of Sales & Marketing
Work where you belong!
Are you creative? Service oriented? Love Music? Then The Elizabeth Hotel & Emporium, part of Sage Hospitality, is the place for you! Join a team of music-enthused and hospitality-oriented professionals striving to make the ordinary extraordinary by creating memorable experiences for our guests and our team members by creating places that people go to and not through.
Come and be part of a team that truly cares about what we do, how we do it, and the people that make us great (You!). And let your work echo.
What you can expect at Sage:
Opportunities for growth and development. Whether it’s here at the Elizabeth or Emporium or at one of our 45+ amazing properties throughout the US there is a career path for you!
Flexible work scheduled that help you balance your work and personal life.
The opportunity to make a difference in the Fort Collins community. At Sage, we believe in engaging in our communities through giving back and volunteering.
About us:
The Elizabeth Hotel, located in Old Town Fort Collins features a fine collection of curated art from local students and professors. Music carries through the building with accents in interior design, programming, amenities, and experiences to reflect the scene in the city.
In the mood for live music? Visit the Magic Rat! Want spectacular views? Enjoy a crafted cocktail in Sunset Lounge! Craving a distinctively delectable experience? Try the Emporium: An American Brasserie, the cornerstone of The Elizabeth Hotel, serving hotel guests and the public and includes a full retail wine store! Need a pick me up? Grab a crafted coffee from Bowerbird, our in house coffeeshop!Whatever your mood, we have you covered.
Job Overview
Hands on role comprised of direct selling duties, sales team management and development, and multifaceted marketing duties for multiple entities and brands within a unique lifestyle hotel that is ‘exactly like nothing else’ in Fort Collins or the surrounding areas.
Responsibilities
Sales
Meets and exceeds property revenue goals by strategically coaching sales team, and personally developing new accounts and growing current hotel accounts in a profitable and win-win selling approach.
Achieves a minimum of 90% of productivity goals and 100% of activity goals, as established by management.
Targets appointment-oriented sales calls to ensure a successful direct sales program, in accordance with goals established by department budget and marketing plan. Must have own reliable transportation and posses a valid state driver's license in order to make sales calls.
Key Account Management: Maximizes current hotel key accounts by identifying and capturing those that offer revenue growth.
New Account Development: Captures competitor's accounts through networking, research and reader board surveys in order to target and solicit those most probable to generate new business.
Plans and implements an on-going Targeted Account Development "hit list" in order to create new revenue and acquire valuable hotel contacts, and contracts.
Continually targets and prospects for new business through telemarketing, individual creativity and innovation.
Develops strong customer relations through frequent communication and the use of professional, courteous and ethical interpersonal interaction.
Promptly follows-up on all customer needs and inquiries in an efficient and expedient manner.
Product Knowledge: Conducts research, surveys, personal investigation and studies market place and territory in order to effectively capitalize on the hotel's strengths and competitor's weaknesses and capabilities.
Time Management: Focuses on revenue-producing activity and maximizes selling time by dedicating a minimum 70% work time on direct sales efforts.
Professionalism: Controls expenses including travel on the property's behalf in order to minimize hotel costs.
Display a neat, clean and business-like appearance at all times.
Management & Development
Leads direct reports in a manner that achieves the properties sales goals and holds them accountable to their essential duties and responsibilities.
Maintain a current working knowledge of the competition, demonstrate a working knowledge of all hotel operation, and maintain an awareness and application of current state of the art sales techniques and practices.
Adjust the sales plan according to changes in business and marketing trends, aggressively pursue the market mix and type of group and transient business that will best achieve the success of the hotel and support the selling philosophy, meet or exceed the budgeted goals in sales, profit and occupancy for the total hotel operation.
Yield Management: Utilizes yield management techniques by profitably negotiating room rates and function space commitments in order to enhance the hotel's financial performance.
Experienced in budget creation and execution, as well as accurate forecasting skills.
Exhibits a positive and involved team attitude to all hotel departments and maintains open communications with all co-workers for the best overall performance of the hotel.
Represents themselves, the hotel and Sage Hospitality Resources, Inc. with the highest level of integrity, professionalism, a service-focused approach and a caring, sincere attitude at all times.
Is skilled in all facets of our business or specific area of specialty. Highly capable with current practices and looks ahead at opportunities to utilize new products, consumer trends, changes in the marketplace, and technology edge. Can reflect on their vast experience to determine numerous future possibilities and future outcomes.
Has natural instincts and insight for finding the best solution to resolve issues and problems. Finds creative solutions to problems and can see how the details fit into the big picture. Is a highly capable and resourceful problem solver.
Highly strategic in perspective and decision making.
Recognizes leadership, agility and performance potential in associates. Motivates, mentors and develops managers and leaders that are promotable within our organization.
Able to formulate and execute long term plans and correctly anticipates future resources needed for long term projects. Is quick to make strategic connections of people and processes; resulting in improved quality, cost savings, time efficiency and successful business objective outcomes.
Is able to gauge progress with respect to overall impact and results.
Is effective in prioritizing work; consistently manages time and processes to create maximum efficiency with minimum disruption or redundancy.
Is time sensitive, understands how work and processes fit in with other departmental or business priorities and objectives. Is able to adjust work to accommodate expected and unexpected changes.
Marketing
Plan and implement ecommerce and internet marketing strategies.
Digital marketing tactics. Ability to review results and measure successfulness of channel tactics including SEO, PPC/SEM, display advertising, social advertising, etc.
Advertising Content - responsible for reviewing, providing actionable feedback and approving paid advertising copy, display advertisements, and social media advertisements
CMS - Working knowledge of Content Manager within Marriott and understanding of its capabilities.
Coordination with Sales, Operations and Revenue Management on packages, offers and deals and communicate offerings to digital vendor
Promote the story of the brand and the hotel in the market, with the goal of increasing overall profitability of the property.
Plans and implements effective internal and external marketing plan including social media, eblasts, and all other marketing efforts for all outlets and the hotel as appropriate.
Coordinates and manages entertainment bookings with the ownership, booking agencies, and talent booked internally.
Manages internal marketing materials maintaining brand standards with printed and other internal marketing materials.
Oversee website maintenance and management for multiple brands and entities within hotel.
Cultivate and manage relationships with community partners, CVB, media partners and PR agencies for maximum exposure for all brand entities.
Utilize current reporting from brands to drive improved content and marketing initiatives and decisions.
Work to develop and coordinate on property marketing activations, solicit media influencer and traditional media stay visits, and generate community outreach partnerships.
Intelligent in grasping and integrating new information. Is an active learner with a strong sense of curiosity.
Proficient in position required media and marketing related job skills and knowledge.
Qualifications
Education/Formal Training
Minimum of high school diploma or equivalent.
Experience
4+ years of hotel sales management experience
Knowledge/Skills
3-5 years sales management experience
Requires knowledge of general sales techniques, yield management, and customer service skills.
Ability to Travel
Requires the ability to hear, speak, read and write English fluently.
Requires 12th grade level mathematics, spelling and reading skills.
Requires effective business writing skills.
Vision to read fine print and computer screens, to see colors, to observe rooms in poorly lit conditions
Understand and follow verbal/written instructions.
Organized.
Be able to work on more than one task at a time.
Develop strong internal and customer relations.
Set and manage priorities and plan activities in advance.
Adhere to deadlines.
Solve Problems and make sound business decisions.
Understand and follow verbal/written instructions. Work on more than one task at a time. Develop strong internal and customer relationships. Set and manage priorities and plan activities in advance. Solve problems and make sound business decisions.
Physical Demands
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Sitting 85%, Walking 5%, Standing 5%, bending, kneeling, lifting, climbing 5%
Must have dexterity/mobility to meet clients on and off premises, to tour property and attend functions, to climb stairs, and operate basic office equipment.
Environment
Office environment, weather exposure when making sales calls
Posting expires on 9/30/2024
Benefits
What’s in it for you?
Full-time Benefits: (30+ hours worked on average per/week):
Eligible to participate in Sage bonus plan, up to 30% of your salary
Unlimited Paid Time Off
Medical, Dental, Vision insurance
Health savings and flexible spending accounts
Basic life and AD&D insurance
Company paid short term disability
Mental health resources including an Employer Assistance Program (EAP)
Paid FMLA leave for up to a period of 12 weeks
Eligible to participate in the company’s 401(k) program with employer matching
Free Employee Meals (Wednesdays – Sundays)
Tuition Reimbursement
Discount rates on Sage and Marriott hotels and Sage Restaurants
Employee referral Bonus program ($500 for hourly roles and $1000 for salaried roles)
ID: 2024-23815
Position Type: Regular Full-Time
Property : The Elizabeth Hotel
Outlet: Hotel
Category: Sales & Marketing
Min: USD $110,000.00/Yr.
Max: USD $120,000.00/Yr.
Tipped Position: No
Address : 111 Chestnut St
City : Fort Collins
State : Colorado
EOE Protected Veterans/Disability