Job Information
L. L. Bean, Inc. Sr. Manager B4B Sales & Marketing in Freeport, Maine
"At L.L.Bean, we believe the outdoors brings out the best in all of us. We are committed to fostering a culture of diversity and creating safe, inclusive spaces where everyone feels welcome—both here and Outside. We value individual differences and are dedicated to maintaining an inclusive work environment where everyone can bring the best of their experience and talents and truly thrive."
L.L. Bean is currently searching for a Senior Manager, Sales & Marketing to join our B4B team. We welcome the opportunity for this role to be hybrid based at the corporate headquarters in Freeport, Maine. In this important role you will lead marketing and sales strategies related to driving the growth of L.L.Bean’s B4B channel.
Responsibilities include developing, managing and implementing Marketing and Sales strategies that build incremental sales, profit and customer file growth, managing and developing the Marketing and Sales teams to prioritize and structure work that delivers against channel performance goals. You will also be accountable for achieving channel sales, margin and brand positioning goals.
Position Purpose: Responsible for developing, managing and implementing Marketing and Sales strategies that build incremental sales, profit and customer file growth for the B4B Channel. Manage and develop the Marketing and Sales teams to prioritize and structure work that delivers against channel performance goals. Accountable for achieving channel sales, margin and brand positioning goals.
Responsibilities:
Strategically plan and direct the development and execution of B4B Marketing and Sales plans. Annual Demand plan of $47M.
Develop and communicate strategic Marketing and Sales plans to Sr. Leadership with focus on top-line and bottom-line growth for the channel.
Collaborate with and influence key cross-functional partners to achieve B4B Marketing and Sales goals.
Develop and manage the execution of online marketing, email and search strategies for the channel. Responsible for growing digital sales and developing strategies for digital growth.
Directs the execution of tactical aspects of the B4B marketing plan, including circulation planning and reporting, website content, promotions development, and evaluation and results reporting of all marketing initiatives.
Build comprehensive Sales and Outreach strategy, leveraging CRM capabilities.
Directs analytical work in establishing and reporting on performance metrics for buyer file counts, ROI, catalog response rates and overall customer value.
Oversee all aspects of the Marketing and Sales budgets including catalog, advertising and promotional expenses. $4.5M Selling Expense budget.
Identifies customer target markets and new business opportunities that support sales growth and brand alignment.
Responsible for understanding the synergies between the channels of distribution and optimizing the growth and retention of the customer file.
Provide high level direction to the sales team on approaches to sales situations, contract negotiations, and parameters for servicing large/complex orders.
Manage the development of product/service presentations for new high-value customers.
Manage the B4B Sales & Marketing Team
Provides a motivating environment in which to mentor and develop staff through the establishment of performance objectives, clear and frequent communication, and coaching training and fair administration.
Make/review employee decisions.
Establish performance objectives, assign work, monitor workload and appraise performance.
Assist employees in identifying personal develop and career needs, providing guidance and support on these issues.
Health and Safety Requirement: Every employee is responsible for contributing to a safe and healthy workplace. Employees are expected to be active participants in health and safety by following all safety policies and procedures, reporting unsafe conditions or at-risk behaviors to leadership, and conducting work in a safe manner. Those in a leadership role are also expected to model safe behaviors, evaluate risk, and ensure that risks are reduced to acceptable levels.
Education Level: 4-Year Bachelors Degree
Years of Experience: 5+ years
Skills and Qualifications:
Strategic orientation and a thought leader.
Multi channel marketing experience and/or exposure to marketing strategies/concepts in a multi channel business.
Experience in managing customer relationships; experience with negotiation.
Experience managing sales teams and initiatives.
Skilled in prioritizing work and optimizing resources.
High level of initiative, flexibility and ability to self-direct.
Understanding of key metrics associated with P&L performance.
Organized, attention to detail.
Ability to communicate clearly, concisely, persuasively and diplomatically.
Strong team orientation.
Ability to prioritize and adhere to deadlines while managing multiple projects and complex processes.
Ability to think conceptually and analytically.
Must be technically savvy; excel skills required.
Proven ability to mentor and develop results orientated talent.
"If you care about the outdoors, joining L.L.Bean is a great way to feel good about what you do. Our benefits package makes a good thing even better, with programs and perks designed to support your health and financial goals. Plus, maintaining a healthy work-life balance and re-charging outside are all part of the plan.
If your experience looks a little different from what we've identified and you think you'd be great at this role, we'd love to learn more about you! At L.L.Bean, we believe the outdoors brings out the best in all of us. We strive to reflect this every day in our commitments to employees and partners and in our efforts to promote diversity, equity, inclusion, and sustainability."