Shire Jobs

This Position is for a Consumer Digital Marketing Manager with a work location in Glen Allen, VA.

Seeking qualified candidates for a Digital Marketing Manager at the Corporate facility located in Glen Allen, VA. The role develops and implements digital marketing content and campaign strategies that attracts consumers to brand websites and retailer sales channels, promoting awareness, consideration, and purchase of branded products and services. Additionally, this role reviews, maintains, and monitors digital marketing campaign performance to ensure brand consistency, consumer interaction, and optimized media spend to maximize traffic and return on investments. This position is hybrid, on-site 3 days per week.

Responsibilities of the position include:

Develops and implements integrated digital marketing plans for consumer brands to support US Consumer business objective achievement by expanding brand reach, traffic to, and consumer interaction on digital channels to increase awareness, consideration, and purchase of branded products and services. Coordinate with internal creative team and Partner Marketing Manager to source content as needed.

Ensure brand consistency, optimized investment, increased awareness/consideration/purchase of branded products and services, and increased positive brand perception, reviews, and loyalty. Help direct reports drive effective strategies optimizing for ROAS in both the affiliate and paid search channels.

Own the Customer Relationship Management (CRM) channel, currently via Klaviyo software. Increase engagement with target audiences and support sales growth with nurture flows and email best practices. Build and execute B2C email marketing campaigns from start to finish including email creation, segmentation, A/B testing, deployments, QA and analysis.

Own the Customer Relationship Management (CRM) channel, currently via Klaviyo software. Increase engagement with target audiences and support sales growth with nurture flows and email best practices. Build and execute B2C email marketing campaigns from start to finish including email creation, segmentation, A/B testing, deployments, QA and analysis.

Ensures coordinated, collaborative, and cohesive business strategies between business unit leads, product marketing, sales, customer support, and digital marketing to maximize business results and increase client satisfaction.

Requirements of the position include:

 Bachelor's degree in marketing or relevant alternative and/or a combination of education and experience will be considered.

10+ years' experience in digital marketing channel and campaign management with 3+ of those years focused on email marketing

5+ years' experience personnel and budget management

Demonstrable knowledge driving business results through effective digital marketing efforts and campaigns

Advanced understanding of CRM systems, marketing automation, and email marketing

Solid understanding of current and emerging digital marketing channel relationship to the ever increasing and dynamic consumer paths to purchase

Experience managing social media accounts both organically (community management) and as paid advertisements

Understanding of Affiliate Marketing

Experience with Paid Search Advertising (including Google Ads and retailer-specific applications like Criteo and Tiekametrics)

Solid understanding of digital advertising programs/principles including goal and KPI setting/reporting, SEO, SEM/paid search, programmatic display, retargeting and social media advertising

Advanced knowledge and experience with digital analytics and insights

Strong project management/process skills required and capacity to juggle multiple responsibilities at the same time

Excellent communication skills (written and verbal) to engage stakeholders and influence outcomes. Proven ability to work in a collaborative team environment

Desirable, but not essential requirements:

Master's degr e in Business Administration

Experience using Google Analytics for eCommerce websites and tracking technologies such as Google Tag Manager, Meta pixel and UTM tags

Knowledge of direct-to-consumer ecommerce business models

Familiarity with web design, user experience design, systems integration, and ADA compliance design principles

Administration of Klaviyo CRM

Google Analytics certified

Experience using Click-up productivity platform

Employees enjoy working in a tobacco-free and drug-free environment. Do not consider candidates who use tobacco products. Hamilton Beach Brands, Inc. is committed to hiring and retaining a diverse workforce. Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. This company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.E-Verify.gov.