American Express Product Analyst, Member-Get-Member (Referral Marketing) in Greater London, United Kingdom
You’ll do more than the expected. You’ll do the unexpected.
Member Get Member (MGM) is American Express’ Enterprise acquisition referral programme that taps into the advocacy our Cardmembers have for our brand, products and services and turns it into an acquisition opportunity. Through MGM, consumers and small businesses can recommend American Express products for their friends, family, and colleagues – the programme engages our Cardmembers, allowing them to unlock true value for their friends with unique enriched offers, while earning rewards for themselves. MGM is the fastest growing card acquisition channel for American Express globally and is a key priority for 2021 and beyond, given strong underlying economics, relative under-penetration of the Cardmember base and significant appetite for investment.
This position is an excellent opportunity for a proactive and enthusiastic Product Analyst to evolve and optimize MGM personalization capabilities through continuous experimentation. We are looking for an experienced, dynamic digital product analyst, who is inspired by a fast-paced, cross-functional environment and maintains a positive attitude and sense of humour in face of challenges. Primary responsibilities of this role will include improving the performance and efficiency of MGM personalization capabilities and how it’s currently embedded within our customer journeys. The Product Analyst will drive the experimentation roadmap and lead initiatives to optimize and make MGM personalization offerings more relevant globally.
Conduct in-depth personalization content, offer, and experience analysis, identify gaps in current performance metrics and feature sets to deliver on MGM personalization optimisation strategy
Planning and conducting usability research by partnering with the Centre of Excellence experimentation team and using insights gathered to optimize MGM personalization algorithms and capabilities to drive UX decisions and future testing hypotheses
Planning with UX design teams and marketing partners to develop and execute complex A/B and multivariate tests, from initial planning and alignment through to winning variant deployment
Support launch of new product feature sets and capabilities, partner closely with cross-functional stakeholders (e.g., product teams, engineering teams, UX design, analytics & local marketing business teams) and translate technical capabilities into marketing user-friendly communication
Support the Product Manager with maintaining product backlog, user story creation, drive feature envisioning and refinement and support MGM personalization product roadmap feature delivery
Working directly with technology and engineering teams within an agile environment to break down requirements into user stories and owning feature delivery end to end
Contributing to all agile ceremonies (daily stand-ups, sprint planning, PI planning, retrospectives) to effectively deliver the product roadmap and key acquisition goals and objectives
Assist with creation of presentations for executive audiences from time to time
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Skills & Qualifications:
Previous experience in usability research, or A/B and multivariate testing, knowledge of developing user stories and working with scrum team in an agile framework is highly preferred
Technically nuanced and ability to grasp abstract concepts, navigate and shape product strategy amidst complexity and ambiguity will be very highly valued
Strong design thinking skills, ability to envision product and customer journey experience with a user centric mindset, translating personalised data into engaging visual content
A strong communicator with a high level of accuracy, clarity, directness, and succinctness in all forms of communications
An effective collaborator, ability to build relationships across organisational levels and functions to delivered shared objectives
An active and effective learner with an inquisitive mind, loves a challenge and thrives on stretched goals
Bachelor’s degree or higher, preferably in a business discipline such as product development, digital marketing, systems management, or equivalent experience
Experience in test and learn and digital engagement data analysis a plus
Strong commercial acumen and data mindset, highly analytical with a keen eye for detail. Ability to interpret data into meaningful insights and drive innovation
Ability to multi-task, operate autonomously, and prioritize effectively. Self-starter who thrives in a rapidly changing, dynamic environment
Why American Express?
There’s a difference between having a job and making a difference.
Amex have been making a difference in people’s lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.
We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.
Because we believe that the best way to back our customers is to back our people.
The powerful backing of American Express.
Don’t make a difference without it.
Don’t live life without it.
To complete your application please click on the links below. However, if you require any assistance with the completion of this process – or need any reasonable adjustments to be made – then please contact the Recruitment Team on email@example.com
Primary Location: United Kingdom-West Sussex-Burgess Hill
Other Locations: United Kingdom-Greater London-London
Req ID: 21028882