Shire Account Lead in Gurgaon (Baxalta), India
50% Business Planning & Management
Business Planning and management of key accounts. Track & leverage product consumption patterns based on potential and competitive intelligence etc. Managing relationships with HCP/KOLs, pharmacists, purchase and nursing heads.
Provide weekly/fortnightly/monthly/quarterly sales outlook to Franchise Head so as to facilitate (1) planning process at the national level and (2) to track and manage alignment of territory-wise sales objectives with national franchise sales objectives. (3). Lead region/cluster-level forecasts for all brands
Drive Sales/Financial objectives (meet/exceed targets) & key Business metrics (Sales Force Effectiveness parameters such as account coverage, frequency, field working days, execution of medical & marketing activities) on a monthly/quarterly basis to meet budgets set for the year in line with growth plans of the business.
Engage KOLs/Purchase Heads with a view to secure and enhance existing business stakes in each account.
50% Channel & Cross-functional Execution
Execute newly launched campaigns and strategies in region from time to time with a view to drive KPIs such as conversion from 20% to 25%, NG to Flexbumin. Kiovig revival through scientific engagement in key accounts.
Collaborate with Marketing & Medical teams to execute CMEs, Expert group meetings/workshops/RTMs/NEPs etc in line with the needs of the account.
Engage purchase/channel partner fraternity across the region to drive price negotiations for higher ASPs.
Closely tracks the tender/rate contract-related developments of each account to make tactical plans to achieve favorable business outcomes.
Gather competitor intelligence in given region – gather and analyze competitor pricing, sales data, changes in product messaging/promotional strategy/any other launch/pre-launch activities.
Liaisioning Agent (Channel Partner in govt. accounts) management & ensuring compliance to Shire policies (product handling & service accounts as per set guidelines, operate within Shire code of Ethics & other Compliance guidelines, etc)
Ensure continuity of product supply in the accounts
Shire is the leading global biotechnology company focused on serving people with rare diseases and other highly specialized conditions. We strive to develop best-in-class products, many of which are available in more than 100 countries, across core therapeutic areas including Hematology, Immunology, Neuroscience, Ophthalmics, Lysosomal Storage Disorders, Gastrointestinal/Internal Medicine/Endocrine and Hereditary Angioedema; and a growing franchise in Oncology.
Our employees come to work every day with a shared mission: to develop and deliver breakthrough therapies for the hundreds of millions of people in the world affected by rare diseases and other high-need conditions, and who lack effective therapies to live their lives to the fullest.