Shire Jobs

Job Description :

TYPICAL ROLE REQUIREMENTS

Qualification:

• MBA with a specialization in Marketing

Experience:

• 8-12 years of experience in Sales & Marketing

• Experience in Category Customer Marketing Manager or Brand Marketing (brand marketing with commercial experience), sales/ innovation experience can be an added advantage

Knowledge & skills:

• Strong performance orientation

• Strategic thinker who can turn a strategy or idea into execution

• Strong Commercial experience and understanding

• Commercial planning capability - bottom up and top down target setting

• Strong understanding of Customer Value Chain and P&L levers

• Shopper understanding and insight and TTL growth drivers

• Engaging and inspiring commercial teams and leading the cycle brief process

Best Suited for someone who:

• Enjoys turning big or blue sky ideas or strategies into executable plans

• Enjoys complex project management and is obsessed with DIFOT execution

• Inspires others and can influence and engage indirectly

• Can bring clarity when surrounded by ambiguity

AREAS OF RESPONSIBILITY

Innovation Pipeline

• Input into and influence the Innovation pipeline NSV / GM ambition to support our Performance Ambition and goals.

• Leverage strong commercial understanding of our RTC, Commercial Strategy, Competitive Landscape, performance opportunities and executional capacity for the right mix of Innovation and renovation projects to deliver the biggest performance and share outcomes.

• Use your role as a satellite member of the Innovation Team to provide the voice of Commercial, Customer, Category and Shopper to achieve the "triple win" - projects that delight shoppers, deliver value to Customers and grow our categories (and Diageo's share of them)

Commercialization Plans

• Influence bundles to optimise commercial execution e.g. price point, margin, pack size, case count

• Lead the creation of the commercialization plan for every project - defining our ambition and plans for growth drivers, investment, shopper marketing, customer proposition and executional coordination for optimal performance outcomes

• Engage commercial stakeholders to ensure quality contributions and inputs for aligned, ambitious and achievable commercialization plans

• Deliver customer value chains (price, margin) and volume and execution targets (distribution, ROS) that demonstrate deep understanding of customer, shopper, category needs and optimizes Diageo's RTC strength.

Shopper Marketing

• Develop best practice Shopper marketing for every Innovation project that maximizes the distribution, ROS and growth for every innovation based on stop-engage-land principles.

• Bring innovative and trend leading thinking to Innovation project Shopper Marketing based on great insight that surprises and delights our customers and shoppers and pioneers new shopper ideas for the whole business.

Navigate Process

• Develop an advanced understanding of the navigate process to ensure the voice of commercial is heard at every gate, and taking the lead post Gate 3 as the Commercialization plans become central to success.

• Document and represent aligned commercialization plans within the Navigate process and gate meetings to inspire and engage gatekeepers and stakeholders for on time / first time approvals.

Launch execution and performance

• Oversee commercial engagement, cycle briefing and execution of all launches, working with the regional and cluster teams to inspire and bring clarity/alignment to standards of execution and target setting/tracking.

• Define tracking metrics for all launch and oversee tracking and diagnosis, recommending course correction where needed.

• Communicate launch performance across the business providing insight into learnings.

• Complete post launch evaluation on an ongoing process culminating in high quality Gate 6 approvals.

• Continue to oversee Innovation project performance until official hand over from Innovation to Brand.

Budget Management

• Recommend and secure the Innovation Commercialization budget (Post gate 3 TTL) to ensure all projects are fully funded in line with gate approvals

• Execute IC budget across RPCs and clusters with clear and accurate tracking

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type :

Regular

Primary Location:

RPC Gurgaon

Additional Locations :

Job Posting Start Date :

2024-08-07

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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