Shire Jobs

**[VISUAL CONTENT PRODUCER [Reports to: Director of Content and Creative Services [FLSA Status: Exempt

**[SUMMARY [At PFSbrands we serve up restaurant quality foodservice programs in unexpected locations: convenience stores and supermarkets. Help us tell this unique story! With six brands (and still growing) and over 2,000+ branded locations across the country, we need a go-getter visual content producer to help produce compelling brand content, increase brand awareness and drive sales. This role requires a blend of creative and photography and videography skills to develop multimedia content to help take our brands to the next level.

[ESSENTIAL DUTIES AND RESPONSIBILITIES]{calibri",sans-serif"=""}]{calibri",sans-serif"=""}]{calibri",sans-serif"=""}]{calibri",sans-serif"=""}]{calibri",sans-serif"=""}]{calibri",sans-serif"=""}

• Work cross-functionally to help develop and execute social media strategies to increase brand awareness, retail sales, engagement, and followership.
• Conceptualize, plan, and create visually appealing and engaging multimedia content, including videos, animations, stories, and interactive posts, tailored for various platforms such as Facebook, Instagram, TikTok, LinkedIn, X, Websites, Apps, and more.
• Edit and enhance existing multimedia content to ensure quality and consistency.
• for a variety of needs: brand story videos, product promotions, company culture, training, etc.
• Photography: Proficient skills operating DSLR cameras for product photos, lifestyle imagery, and more.
• Edit photos and imagery with editing software such as Adobe Photoshop or Lightroom for post-processing.
• Creation of video content for a variety of needs: brand story videos, product promotions, company culture, training, etc.
• Conduct market research to identify key themes, topics, and formats that resonate with the target audience.
• Manage PFSbrands content folders for the organization of photo and video assets.
• Perform other duties as assigned.

[QUALIFICATIONS [[To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, experience and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. ]{calibri",sans-serif"=""}]{#_Hlk505261513}]{calibri",sans-serif"=""}

Bachelor's degree in digital media, graphic design, marketing, or related field

Proven ability in video and animation production, from conceptualization to final product.

Ability to produce high-quality photography to support campaigns, brand initiatives, social media, training material, company events, etc.

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