Job Information
Resideo Digital Product Marketing Specialist II in Irving, Texas
Mobile App Marketing Specialist
The Mobile App Marketing Specialist will be responsible for the day-to-day marketing operations of our global mobile app [HS1] and support the development and execution of strategic marketing campaigns to promote our mobile app, increase app downloads, and improve user retention and growth. The ADI App is a key portion of a customer's omni-channel experience with ADI Distribution. This individual will partner with cross-functional teams to provide seamless execution of app marketing programs ensuring best practices to continuously improve the effectiveness of our app campaigns. Success in this role requires a mindset focused on revenue generation and a relentless pursuit of improving ROI and user engagement.Th is position is not eligible for US visa sponsorship.
Job Duties:
Campaign Development: Design and implement targeted app adoption campaigns to boost downloads, user engagement, and retention metrics.
Push Notification Strategy: Craft and schedule compelling push notifications and in-app messages that drive downloads, engagement, and conversions.
App Store Optimization (ASO): Optimize and manage app store listings (iOS and Android) to maximize visibility and downloads.
Cross-Functional Collaboration: Work closely with product marketing, product, design, and development teams to create and execute engaging marketing campaigns.
Performance Analysis: Measure, analyze, and report on campaign performance, using insights to refine strategies and maximize global app revenue.
Industry Awareness: Stay current with trends and best practices in mobile app marketing, identifying new opportunities for growth and engagement.
Demand Generation Coordination: Collaborate with Global Demand Generation teams to implement SEM, SEO, and programmatic advertising strategies tailored for mobile app downloads and conversions.
Geotargeting Initiatives: Develop and implement geotargeting strategies to reach relevant users in specific locations.
User Experience Enhancements: Partner with internal and external teams to identify mobile app enhancements that can improve customer adoption rates and drive revenue.
YOU MUST HAVE:
2+ years of experience in app marketing.
Strong understanding of app store optimization (ASO) principles and best practices.
Proven experience with push notification and in-app messaging strategies.
Vast knowledge of marketing best practices, segmentation, and deliverability.
WE VALUE:
Strong analytical skills and data-driven mindset
Ability to manage multiple priorities and demanding timeframes.
Able to work as a team member and independently with minimal direction while staying on task.
Passion for mobile technology and a deep understanding of the mobile app ecosystem.
WHAT'S IN IT FOR YOU:
Opportunity to progress within a global business
Benefits- Day 1 ADI Global Distribution provides comprehensive benefits, including life and health insurance, life assistance program, accidental death and dismemberment insurance, retirement plans, vacation and holidays
#LI-FH1 #Hybrid
Resideo is a leading global provider of critical comfort and security solutions primarily in residential environments and distributor of low-voltage electronic and security products. Building on a 130-year heritage, Resideo has a presence in more than 150 million homes, with 15 million systems installed in homes each year. We continue to serve more than 110,000 professionals through leading distributors, including our ADI Global Distribution business, which exports to more than 100 countries from more than 200 stocking locations around the world. Resideo is a $5.0 billion company with approximately 13,000 global employees. For more information about Resideo, please visit www.resideo.com .
At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the "EEO is the Law" poster (https://www.resideo.com/us/en/-/media/Resideo/Files/Corporate/Careers/EEO%20is%20the%20Law%20poster.pdf?rv=fdc492d184344b3ea4aec0c96b321632) , "EEO is the Law" Supplement Poster (https://www.resideo.com/us/en/-/media/Resideo/Files/Corporate/Careers/EEO%20is%20the%20Law%20Supplement%20Poster.pdf?rv=ebe367cad846443e8fa5aa86062813b6) and the Pay Transparency Nondiscrimination Provision (https://www.resideo.com/us/en/-/media/Resideo/Files/Corporate/Careers/Pay%20Transparency%20Nondiscrimination%20Provision.pdf?rv=11a9cf6533ba426296b137d906b0ce01) . Resideo complies with applicable equal employment laws in all countries where we do business. For more information on how we process your information in the job application process, please refer to Recruitment Privacy Notice (https://www.resideo.com/us/en/-/media/Resideo/Files/Corporate/Resideo%20%20-%20Recruitment%20Privacy%20Notice.pdf?rv=6d871e71bfa24982b181c92fda232b7a) . If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance.