Job Information
S&P Global Marketing Coordinator, Solutions Marketing, Credit & Risk Solutions in Islamabad, Pakistan
About the Role:
Grade Level (for internal use):
09
The Team: You will join a creative and enthusiastic Credit & Risk Solutions marketing team that is responsible for generating qualified leads for new business and driving engagement with current clients.
We achieve this through building clear and consistent messaging that is focused on customer needs and workflows and delivering this to market through robust, integrated marketing campaigns that comprise a diverse mix of channels including, but not limited to, digital, (social, email, advertising) events, strategic partnerships, and sales enablement. We also look for ways to constantly create outstanding and innovative campaigns.
We strive to put the customer at the center of everything we do and communicate the full value of our offerings based on their specific needs.
Collaboration across our global team, and with our internal stakeholders, is critical to our success therefore we encourage effective and efficient communications to share information and promote transparency across the organization.
The Impact: Your position is critical to drive the success of the Credit & Risk Solutions (CRS) team, and you will have direct alignment to all relevant client segments, whilst working with the broader marketing and operations teams to work towards common goals.
The Marketing Coordinator will be responsible for executing integrated marketing campaigns to deliver the global Risk Solutions strategic marketing plan to generate brand awareness and drive lead generation. The Marketing Coordinator will provide critical support to the Senior Marketing Manager in the development of the strategic marketing plan, and the implementation of various marketing campaigns, in order to drive lead generation and engage clients in line with business priorities and targets. The Marketing Coordinator will also engage with Product and Commercial stakeholders to build a solid understanding of our customers, including target persona workflows, our solutions, the go-to-market strategies, and the global competitive landscape.
The Role
What’s in it for you:
Have the opportunity to work on high visibility projects
Be part of a team responsible for creating stand-out, innovative strategic marketing initiatives
Cultivate messaging and copywriting skills, plus gain familiarity with the concept of brand voice
Discover the value of building a comprehensive marketing plan, including a multi-channel approach to achieving results
Help drive the creation of thought leadership in line with the customer journey
Contribute to the success and reputation of marketing within the larger commercial team
Develop skills in leading industry tools such as Salesforce and Marketo
Work as part of a creative, driven and innovative global marketing team within a Fortune 500 company
Responsibilities
Marketing communications - Create all types of content aligned to the customer engagement funnel/buyer journey - including, but not limited to web and advertising copy, social posts, video scripts, email copy, and nurture campaigns using customer-focused messaging.
Event support & management - Work closely with the Events team to manage and assist in the execution of webinars, 3rd party and hosted events across Europe, including pre-event communication, attendee check-ins, and post-event lead processing as well as understand event KPIs; suggest opportunities for event optimization.
Digital & SEO – Help to optimize our digital footprint across all channels to ensure our content is discoverable and relevant to our customers’ needs. Refresh digital campaigns to include remarketing, prospecting, and display advertising.
Social Media - Write and edit engaging, informative, and shareable copy for social media posts, ads, captions, and headlines across S&P Global Market Intelligence platforms.
Metrics - Learn the end-to-end lead process, then analyze and measure the performance of each tactic and channel to maximize reach and effectiveness. Track engagement performance of our social media posts and readership of published content to help drive decisions on future topics and content mediums.
Cross functional teams – Collaborate with cross-functional teams (Events, Marketing Ops, Sales Ops, Education, Design, Compliance, Branding) to support the project management and delivery of all marketing activity and provide timely updates.
Sales enablement –Assist in developing sales collateral and materials to help Sales teams communicate the value proposition in line with customer workflows and the diagnostic selling approach.
What We’re Looking For
Basic Qualifications & Skills
Bachelor’s or MBA Degree (Marketing, Communications, Business or related field preferred)
Minimum 2+ years’ experience working in a B2B marketing role or equivalent experience in the financial services sector.
Foundational understanding of the industries and markets covered by S&P Global Market Intelligence
Strong experience writing marketing copy that clearly communicates content focus, or a product’s benefits and unique selling proposition
Excellent communication skills (oral/written).
Familiarity with Salesforce CRM and Marketo marketing automation a plus
Strong organizational skills required to prioritize multiple work priorities and projects concurrently and meet established deadlines.
Ability to work in a fast-paced and changeable environment, and to collaborate with others beyond one’s reporting line
Preferred Qualifications & Skills
Long-term interest in a career in marketing
Comprehensive understanding of relevant client segment personas and the S&P Global Market Intelligence Credit & Risk Solutions products/solutions that support their workflows
Can do attitude and excellent communication skills
About S&P Global Market Intelligence
At S&P Global Market Intelligence, a division of S&P Global we understand the importance of accurate, deep and insightful information. Our team of experts delivers unrivaled insights and leading data and technology solutions, partnering with customers to expand their perspective, operate with confidence, and make decisions with conviction.
For more information, visit www.spglobal.com/marketintelligence .
What’s In It For You?
Our Purpose:
Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology–the right combination can unlock possibility and change the world.
Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.
Our People:
We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.
From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We’re constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.
Our Values:
Integrity, Discovery, Partnership
At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.
Benefits:
We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global.
Our benefits include:
Health & Wellness: Health care coverage designed for the mind and body.
Flexible Downtime: Generous time off helps keep you energized for your time on.
Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.
For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries
Diversity, Equity, and Inclusion at S&P Global:
At S&P Global, we believe diversity fuels creative insights, equity unlocks opportunity, and inclusion drives growth and innovation – Powering Global Markets. Our commitment centers on our global workforce, ensuring that our people are empowered to bring their whole selves to work. It doesn’t stop there, we strive to better reflect and serve the communities in which we live and work, and advocate for greater opportunity for all.
Equal Opportunity Employer
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.
US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.
20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group), SWP Priority – Ratings - (Strategic Workforce Planning)
Job ID: 301152
Posted On: 2024-04-26
Location: Islamabad, Islamabad, Pakistan