Job Information
The Estee Lauder Companies Assistant Manager, Sales & Education, CL/DJ/LS/OR, TR China in Jing'an, China
Assistant Manager, Sales & Education, CL/DJ/LS/OR, TR China
Brand: Estée Lauder Companies
Description
RESPONSIBILITIES
A. Retail Sales Support Responsibilities (70%)
Retail Sales Support
Review retail sales targets and performance of each door with ASOM monthly
Analyze the brand’s retail performance versus sales objectives, sales trends, and competition
Generate retail sales reports with commentary about the brand’s performance
Ensure brand image and visual merchandising are in line with brand standards and retail counter guidelines
Coordinate and execute the setup of all promotions, in-store programs, and activities
Communicate the brand marketing calendar, in store promotions, new product launches, etc. with the BAs.
Coach the BAs on optimal selling techniques and educate the BAs on their respective brand and product assortments.
Ensure new counter openings reflect the visual merchandising guidelines. Order a necessary POS materials or non-saleable collaterals required for POS operations (e.g., cotton swabs, etc.…)
Review BAs office supplies and order a necessary replenishment thru MRO
Marketing Support
Coordinate and execute the in-store set-up for newness, promotions, and other programs in collaboration with ASOM and the Field Visual Merchandising team.
Monitor product trends and retail sales performances and share insights with the ASOM and brand marketing team.
Ensure all go-to-market materials and promotional elements are available on time in store to support
launches.
- Compile promotion re-cap report to brand sales & marketing team post-campaign implementation; include competitive intelligence on competitors’ campaigns and promotion programs.
Supervision and Team Management of Beauty Advisors
Assist ASOM in recruiting and onboarding BAs; manage headcounts and analyze BA productivity to ensure appropriate BA staffing coverage for the counters
Ensure BA uphold grooming standards of the brand they represent
B. Education (30%) - Train and develop Beauty Advisors
Counter Coaching (20% )
Closely collaborate with the Education team to develop relevant and effective training/coaching materials.
Connect with BAs both through virtual learning tools and in-store meetings to train and coach on general selling skills (e.g., how to service customers, how to upsell//cross sell, how to improve one’s productivity.)
Coach BAs on brand stories, hero products, and other important brand-specific information for ELC adjacent brands (to support ELC retail sales portfolio)
Utilize e-learning platforms, including brand-agnostic content, to coach BAs on high touch
customer experiences and optimal retail sales productivity.
Conduct BA training for smaller doors
Coach and motivate BAs based on individual talents and skills to drive sales objectives and correct brand image/equity
Orientation / Basic New hires training (10%)
- Conduct on-boarding for new BAs in lower tier doors to ensure that they are well versed on their brands(s) and the travel-retail working environment.
C. General
- Spend minimum 70% of time in-store, working and coaching BAs.
Qualifications
REQUIREMENTS
B.A degree with a minimum of 3 years relevant experience, preferably in the travel retail industry
Well groomed
Good organization and communication skills
Good presentation skills – comfortable with virtual tools such as Zoom, Skype in addition to in-person presentations.
Display empathy, agility with can-do attitude
Proficient in MS Office and Excel
Comfortable/Enthusiastic learning new technology platforms
Willingness to travel
Proven sales track record
Job: Sales
Primary Location: Asia Pacific-CN-31-Jing'an
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Travel: Yes, 75 % of the Time
Job Number: 240660