Shire Jobs

Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth .

Job Description:

Education:

• Bachelor’s degree in Business, Marketing, or similar field of study required

• MBA Preferred, but not required

Work Experiences:

• 5+ years of experience in management with strong people development background

• 8+ years of experience across customer lifecycle marketing and marketing technology in Fortune 500 B2B environments across retail, consumer goods or agency support for similar business models

• Proficiency in CRM software and related technologies

• Retail experience preferred

Skills:

• Working understanding of retail analytics and performance measurement

• Plans workflows with a product mindset to solve business problems

• Working understanding of marketing technology architecture and project management

• Strong management skills and ability to direct multiple initiatives and teams simultaneously

• Superior problem-solving skills that span both qualitative and quantitative aspects

• Demonstrated ability to take initiative and operate with a sense of urgency

• Strong presentation skills, with the ability to effectively lead and facilitate meetings

• Ability to prioritize team workload, meet multiple deadlines simultaneously in a fast paced, frequently changing environment

• Strong interpersonal, written, and verbal communication skills, with the ability to interface effectively with individuals at various levels, both internal and external

• Acceptable level of hearing and vision to perform job duties

Responsibilities:

• Develop and implement customer relationship management strategies to increase customer retention and loyalty

• Prioritize IT product roadmap and lead business requirement gathering for customer marketing technology, program enhancements and new capabilities

• Analyze customer data and insights to identify trends to inform business strategies and initiatives

• Collaborate with cross-functional teams to develop and execute customer campaigns across multiple channels to increase customer engagement and satisfaction

• Lead CRM channels data transformation, audience segmentation, content optimization, quality assurance, multivariate testing and analysis

• Work with media, omnichannel, and integrated planning teams to determine audience strategies for marketing campaigns

• Oversee execution of email and text message programs in partnership with cross functional stakeholders to meet business objectives

• Develop reporting and analytics standards and continually optimize performance based on KPI targets

• Develop and maintain budgets for assigned departments to ensure on-time and on-budget delivery of customer marketing efforts

• Stay up to date with emerging marketing trends, competitive insights and make recommendations for new initiatives

• Hire, train, develop and retain a team of people leaders, product managers and individual contributors aligned to meeting company and team goals

Physical Requirements & Attendance:

• Regular attendance required

• Acceptable level of hearing and vision to perform job duties

• Travel up to 15% in support of company and team projects

• Adhere to company work hours, policies, procedures and rules governing professional staff behavior

Full time

Equal Employment Opportunity

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law. ​

Academy® Sports + Outdoors is one of the nation’s largest sporting goods and outdoor retailers. It’s no surprise that we not only know how to create experiences for our customers, but for our team members as well. Understanding our people and the things that matter to them the most has been at the core of the Academy® culture for over 80 years. With more than 22,000 team members, we take pride in creating a workplace environment that values hard work, commitment, and growth.